Italy and Saudi Arabia Tourism a Literal Hub of Activity

Italy Saudi
image courtesy of bookingreservationforvisa

Saudi Arabia named a branding, marketing and PR company to manage tourism promotion in the Italian market on the trade, media, and communication fronts.

Among the actions to be developed by appointed Tourism Hub in the coming months, are those dedicated to the training of travel agents, active collaboration from a commercial point of view with tour operators to develop and expand tourist products, and the launch of marketing and communication campaigns to increase brand awareness of the destination among the general public.

Saudi Arabia, which opened its doors to tourism in 2019, immediately emerged as a destination with numerous tourist attractions that go far beyond its rich cultural heritage where tradition and modernity coexist. Visiting the ancient Nabatean city of Hegra in the heart of the AlUla desert, immersing in the cities of Riyadh and Jeddah, and then traveling along the coasts of the Red Sea… Saudi Arabia is a destination ready to be discovered.

They have developed relationships and collaborations within the Italian tourism industry, working closely with tour operators and travel agencies, playing a role as facilitator for product development and thus obtaining exceptional results on the business development front.

It offers highly personalized strategies and skills so that partners have access to all the resources and support necessary to successfully promote and sell the tourist destination represented explained Susann Kern, Country Manager for Italy of the Saudi Tourism Authority. 

Susann Kern - image courtesy of tourismhub
Susann Kern – image courtesy of tourismhub

Saudi Arabia, since this author’s first trip in 2021, continues to excite. The combination of traditions and vision for the future, Saudi hospitality, and the kindness of its people is a continuous discovery of hidden treasures. 

Now is the time to focus on producing strategic marketing and communications campaigns, enriching the destination’s product offerings and building even stronger relationships with its partners.

New Tourism Segments

Among the strengths of the country’s tourism proposal, in addition to cultural heritage, stands out the offer of “emerging services and new tourism segments such as that linked to well-being, underlined minister Ahmed Al-Khateeb, adding, “Wellness tourism is today very limited and represents around 1% of the total market, but it is growing at double digits, and, therefore, we expect this market to soon become very interesting.”

There is also room for sustainability in future development plans. “Today, in the travel and tourism sector, we must ensure that everything we build, everything we promote is sustainable. Sustainability concerns the environment, society, and the economy,” concluded the Minister.

Saudi Arabia expects international arrivals to double by 2032 mainly thanks to the expansion of the middle class in India and China.

About the author

Avatar of Mario Masciullo - eTN Italy

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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