Hurtigruten Group AS, a Norwegian coastal ferry service and cruise line headquartered in Oslo, Norway, is taking its adventure travel brand Hurtigruten Expeditions to the next level. This includes a new global brand identity that will launch this December, with a new name, HX, and logo across all materials. The new name is a nod to Hurtigruten Expeditions and its origins.
The new HX brand and logo will be fully implemented starting in December, with updates to brochures, websites, and social channels; livery repainting of the fleet’s six ships will commence over the next 18 months.
