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Hurtigruten Expeditions Cruise Company Rebrands as HX

, Hurtigruten Expeditions Cruise Company Rebrands as HX, eTurboNews | eTN
Harry Johnson
Written by Harry Johnson

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Hurtigruten Group AS, a Norwegian coastal ferry service and cruise line headquartered in Oslo, Norway, is taking its adventure travel brand Hurtigruten Expeditions to the next level. This includes a new global brand identity that will launch this December, with a new name, HX, and logo across all materials. The new name is a nod to Hurtigruten Expeditions and its origins.

The new HX brand and logo will be fully implemented starting in December, with updates to brochures, websites, and social channels; livery repainting of the fleet’s six ships will commence over the next 18 months.

About the author

Harry Johnson

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for mroe than 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

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