How Smaller Travel Companies Can Sell More to American Visitors Overseas using the new WTN Plan

Travel Marketing Network

Small and Medium Sized World Tourism Network Members based outsite the U.S. may now qualify to have their own PR, Marketing and Sales representation in the United States for a fraction of the rate PR companies charge to their larger clients.

Many independent hotels, tour operators, family-owned businesses (such as restaurants, boarding homes, safari operators, DMCs), tourism boards, and regional airlines can now access destination marketing and public relations in the United States through the WTN initiative.

World Tourism Network has devised a plan to establish trust and attract high-spending American travelers to these smaller and medium-sized travel and tourism enterprises (SMEs).

The special substituted options are available to well-vetted qualified SMEs located outside the United States. It’s meant for small companies or family-run businesses to benefit and increase business, and the trust of US travelers. City, or regional tourism boards may also qualify, or could become a cooperation partner.

The World Tourism Network, a global organization for SMEs, teamed up with Travel Marketing Network in New York and its growing list of providers.

Travel Marketing Network is a network of established PR professionals, media partners and experts also in marketing, lead generation, social media, safety & security, consultants, event organizers, educators and investment experts.

The Travel News Group, owner of eTurboNews, and a partner in the Travel Marketing Network will guarantee prominent media coverage for those participating in this program.

Alain St. Ange, former minister of Tourism for Seychelles and a recognized international consultant, and partner in this initative says: “Smaller businesses may be small now, but when getting access to effectively pitch their product to the US consumer or trade markets, they become poised to change for the better. Smaller clients may become bigger clients using this concept.”

Depending on the size, the business type, and needs, US representation through this program can start from $250.00 a month in some cases.

The whole concept of Public Relations is to get noticed. With so many media sources out there these days, the task is:

– How do you get noticed and stand out in the crowd?
– How do you make Google fall in love with you?
– How do you make social media hungry for more of your news?

You get noticed by producing Bloody Good News having catchy headlines, spicy articles that make readers remember you and want to read more – that’s how. Bloody Good News is one of the participating content partner.

Travel Marketing Network specializes in travel and tourism marketing representation and consulting.

The network offers clients the full range of marketing-related services: strategic brand planning, direction and management, research, marketing, advertising, PR/media relations, events, general travel trade establishment, and representation.

While offering all the usual suspects within the marketing mix, Travel Marketing Network always executes projects with a great deal of substance, style, and originality. Producing work that raises awareness of a product within the crowded travel marketplace is our forte.

Travel News Group knows the travel industry inside and out with real-world, hands-on experience, working closely with NTOs, carriers, tour operators, travel agents, hotels, and travel brands related to the Internet.

Travel News Group is very good at the important imaging work, and network members always deliver measurable results. Determining appropriate positioning and brand image is a critical foundation and first step.

Travel Marketing Network can provide a blueprint for implementing and developing travel industry strategic alliances, travel agent certification programs, cooperative advertising and promotional programs, establishing new wholesale and retail travel networks, constructing media tours, PR/media relations/crisis public relations management, new product development of wholesale travel products, and overall consumer communications and branding to the solid position of destination and travel products.

Travel Marketing Network works on retainers with hard costs billed separately, and participates in the World Tourism Network SME program to support emerging small and medium-sized travel and tourism businesses.

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