Located in southern Bali, Indonesia, Kuta is a major tourist destination. It functions as an urban village and serves as the administrative center of Kuta District within Badung Regency. It is integrated into the Denpasar metropolitan area and is situated about 7.5 miles south of the central region of Denpasar.
The tourism party city of Kuta was among the first locations in Bali to experience significant tourism growth and continues to be a key beach resort, attracting visitors from around the world. The area is internationally recognized for its expansive sandy beach, a diverse range of accommodations, numerous dining establishments, and vibrant nightlife, drawing many prominent surfers, particularly from Australia. Additionally, it is conveniently located near Ngurah Rai Airport in Bali.
Opened on May 15, 1998, Hard Rock Hotel Bali was the first Hard Rock Hotel in Asia and has been a pioneer of its kind as an entertainment hotel in the region.
Described on Tripadvisor as “First Impression: A big party place,” this music-themed resort was the first party hotel on the island of Bali in its heyday, drawing visitors and locals looking for fun.
With the area recently becoming less popular with tourists, the hotels are focusing on various improvements and strategies to stay in sync with the latest industry trends while trying to attract more guests and increase the visitor flow.
This location in Kuta has been shifting. The glory times for the Hard Rock Hotel Bali are also disappearing. Now Hard Rock Hotel Bali achieved a significant milestone highlighting its commitment to sustainable practices. It has been certified by the Global Sustainable Tourism Council (GSTC), making it the second hotel in Indonesia to receive this prestigious recognition.
The Global Sustainable Tourism Council (GSTC) is a non-profit entity that establishes and disseminates worldwide standards for sustainable tourism practices. The GSTC-certified designation is granted to tourism enterprises with a robust commitment to social responsibility, environmental stewardship, cultural impact, and economic viability.

Hard Rock Hotel Bali has consistently demonstrated a profound dedication to sustainability. Since its inception, the hotel has prioritized implementing the brand’s four core principles: Love All Serve All, Take Time To Be Kind, Save The Planet, and All Is One. The establishment works tirelessly to uphold a responsible and sustainable presence within the tourism sector.
A variety of sustainable initiatives are integrated into the operations of Hard Rock Hotel Bali, including energy efficiency measures such as the installation of energy-saving lighting and appliances, as well as a cutting-edge water filtration system designed to reduce dependence on single-use plastic bottles.
The hotel also emphasizes waste reduction through recycling, upcycling, and composting efforts. Additionally, it actively supports local educational institutions through various programs aimed at cultural preservation. Hard Rock Hotel Bali further engages in sustainable practices by partnering with several foundations in Bali, focusing on initiatives such as providing financial aid for medical assistance to underserved communities, distributing surplus food, and minimizing carbon footprints through regular mangrove planting activities in collaboration with the Wanasari Fishermen Group. Moreover, the upcoming annual fundraising event, the Rock n’ Run Charity Fun Run 2024, aims to facilitate the planting of over 3,000 trees in Kintamani, Bangli, and Rendang village, Karangasem this year.
As stated by Shane Coates, General Manager, sustainability has consistently been a fundamental aspect of Hard Rock Hotel Bali’s ethos. “This certification signifies a significant milestone in implementing sustainable practices. We believe that this internationally recognized accolade will enhance the confidence of our guests when choosing Hard Rock Hotel Bali for their stay, enabling them to make informed decisions and support responsible tourism.” Initiatives for sustainability can commence with minor actions and develop alongside the guest experience. By promoting collective awareness among various stakeholders—including staff, hotel management, tourism industry participants, and travelers—we can broaden our potential to cultivate a positive legacy for future generations.