Hainan Tourism Culture White Paper

The Hainan Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province in China, in collaboration with the News and Information Centre of Xinhua News Agency, recently unveiled a White Paper on “Hainan Tourism and Culture Brand Image Development and International Communication Strategies,” which provides a multidimensional analysis of Hainan’s tourism and cultural brand image.

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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