G7 Countries Discuss the Power and Ethics of AI

G7 group - image courtesy of m.masciullo
G7 group - image courtesy of m.masciullo

The G7, whose presidency is held by Italy, has kicked off in Puglia, in Borgo Egnazia, running from June 13-15, 2024.

The G7 is an international forum that meets every year to coordinate global issues between nations as well as world economic policies. It is an informal grouping of leading democracies that has been assembling for the past 50 years. The 7 countries represented are Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States.

Italy’s Prime Minister, Giorgia Meloni, welcomed the leaders and guests to the luxurious Apulian resort, where Pope Francis is expected to make an appearance at the event.

The 3-day agenda includes tourism, which just yesterday received its endorsement from the Italia Head of State, Sergio Mattarella, as well as another crucial topic in travel in today’s world – artificial intelligence (AI).

AI Technology

At the last G7 in Hiroshima, Japan, a code of ethics was launched, on a voluntary basis, for companies and public institutions that use AI. At the 2024 summit, this topic will continue to be explored in depth with a series of experts including an exceptional guest, Pope Francis.

The Pope has repeatedly called for the need to place ethical limits on a technology which, without control, risks fueling disinformation in an unprecedented way and poses unprecedented challenges on issues such as privacy and digital identity.


Ai was also discussed in the pre-G7 period, in a conference organized in Manduria, an Apiulian city,  in the Tarantino area, by the Europa IA institute, created to describe the risks and advantages of artificial intelligence in a transversal way, especially the generative one.

For the President of Europa IA, Giovanni Baldassarri, whose words were reported by Corriere della Sera, “An error of perspective is often made: if on the one hand it is right that all the protagonists who deal with artificial intelligence know the applications that derive, at the same time it cannot be relegated only to this, avoiding reaching a technical awareness on the topic.

“Only in this way could we more easily convey the message that AI is for the good of humanity.”

Conference Numbers

Meanwhile, in Barcelona, Spain, during the Phocuswright Europe 2024 Conference, it emerged that in Italy, travelers who already use generative AI to plan a trip are 9%, equal to approximately one in 10 travelers.

In the United Kingdom, however, the percentage is even higher at 11%. In Germany, data shows 7% with France at 9% using AI, while Spain tops the list at 12%. Italy is placed in the top 5.

“The new developments of AI date back to 2022 and the launch of ChatGpt in 2023,” commented Alicia Schmid, Phocuswright Director of Research, “and there are already many consumers who use it. I believe that this year will serve to make further steps forward in travel planning.”

While some may question the relevance of G7 these days, it appears to be an important group that focuses on timely issues the world needs answered. It was just 3 years ago that G7 was purporting safe Covid vaccines over profits.

About the author

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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