Recent research of ticket data indicates that American fans of Taylor Swift (known as Swifties) are discovering cost-effective ways to participate in the singer’s legendary Eras Tour by choosing to attend international shows, particularly in Europe where better deals are available.
The report suggests that attending Taylor Swift’s Eras Tour overseas can result in substantial cost savings, as international ticket prices are considerably more affordable than those being resold in the United States.
Based on information gathered from the recently completed Eras Tour concerts (data accurate as of June 27th), it is estimated that there will be approximately 200,000 American visitors (with a margin of error of 20 percent) specifically in London to attend Taylor Swift’s concerts (taking into account the 8 scheduled dates in the British capital).
During the last show in Stockholm, Taylor Swift entertained an audience of 60,200 people. Across the three nights in the Swedish capital, approximately 180,600 fans showed up. Official statistics indicate that 5.5 percent of the tickets (around 10,000) were bought by American spectators.
During the Paris leg of the tour, up to 20% of the tickets were purchased by American tourists for the four fully booked performances.
Taylor Swift’s tour in Europe includes 51 performances across 18 cities, drawing in audiences of over 40,000 people every night.
Based on historical concert data and a thorough analysis, experts have determined that out of the projected 2,041,000 attendees for the 51 concerts during Taylor Swift’s tour across 18 European cities, approximately 17.3% will be Americans, equating to roughly 353,093 US concert-goers.
Taylor Alison Swift, aged 34, is a prominent American singer-songwriter and a pop sensation. Renowned for her personal songwriting and creative transformations, Swift holds a significant presence in mainstream culture and garners widespread public attention.
Swift has achieved remarkable success in the music industry, being recognized as one of the top-selling artists globally with an estimated 200 million records sold. Seven of her albums have debuted with sales exceeding one million copies in a single week. She was honored as the Time Person of the Year in 2023 and has been featured on prestigious lists such as Rolling Stone’s “100 Greatest Songwriters of All Time”, Billboard’s “Greatest of All Time Artists”, and Forbes’ “World’s 100 Most Powerful Women”. Among her numerous awards are 14 Grammy Awards, a Primetime Emmy Award, 40 American Music Awards, 39 Billboard Music Awards, and 23 MTV Video Music Awards. Notably, she has clinched the Grammy Award for Album of the Year, the MTV Video Music Award for Video of the Year, and the IFPI Global Recording Artist of the Year a remarkable four times each.
