Under this long-term licensing agreement, Draper James will continue to expand to the United Kingdom and European Union, a significant development for its international expansion strategy.
PDS Limited is one of the world’s largest fashion infrastructure, overseeing the production and distribution of collections for Draper James in these new markets. The company allows more than 250 global brands and supports a network of offices in more than 90 across 22 countries, offering customized solutions. This brings a streamlined method of production and distribution closer to the commitment on quality so that Draper James can maintain its quality aspect even as it expands abroad.
Michael DeVirgilio, Founding Partner at Consortium Brand Partners, says: “We are excited about this partnership and believe it will be a great benefit to both parties. Demand for Draper James in Europe is growing, and we will unlock even greater opportunities through the combination of PDS’s global resources and expertise in fashion infrastructure.” The deal sets up a long-term relationship between PDS and Consortium Brand Partners, Draper James’ licensing and marketing partner. It will enable Draper James to leverage PDS’s full resources to boost its footprint on the world map, while keeping it a purist for its Southern appeal and brand standards.
As part of the strategic partnership, the design and merchandising teams at Draper James will work together with PDS to create specific seasonal collections tailored toward the UK and EU markets. All that charm, all that print, all that aesthetic for Southern chic will be adapted in terms of style and taste to new targeted markets. Reese Witherspoon and Kathryn Sukey, Chief Creative Officer of Draper James, will manage the design and creative direction for all the visual aspects of her brand to ensure consistency and authenticity in every market across the globe.
I’ve always loved the unique proposition and creativity behind the Draper James brand. PDS looks forward to working with them to build a bespoke omnichannel experience that grows the brand’s equity in an exciting international market. This partnership by Consortium Brand Partners brings yet another tier-one American brand to a new geography in line with PDS’s goal of bringing best-in-class American brands to fresh territories,” said Pallak Seth, Executive Vice Chairman, PDS.
The strategic partnership between Draper James and PDS Limited will not only increase international reach for the brand but deepen the presence of the brand in global fashion markets. Brought into the UK and the EU by the brand, there will be a promise to provide new opportunities for growth, innovation, and expansion in fashion markets. This relationship sets a precedent for what is bound to be an exciting next step for Draper James as it continues on its path of evolution and strengthening in the global stage.
