Mabrian, a global travel intelligence platform and a subsidiary of The Data Appeal Company – Almawave Group, has established a strategic partnership with the World Travel & Tourism Council (WTTC), the largest privately owned tourism organization in the world. This collaboration aims to deliver reliable, data-driven insights that promote sustainable growth within the travel sector, with Mabrian serving as a Knowledge Partner.
As part of this agreement, which also involves The Data Appeal Company – Almawave Group, both organizations will provide WTTC with access to their extensive travel intelligence databases. This will enable in-depth analysis and insights into critical industry trends, including air connectivity, traveler sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among other areas.