When you hear “all-inclusive,” the original leader, Club Med, which has roots dating back to 1950, is sure to spring to mind. The reason they remain at the top of their game is they never sit on their laurels. Today, they continue to move forward with exciting new resort developments while focusing on sustainability. Their all-inclusive vacation strategy leads the way with 2024 proving to be a record-breaking year.
2024 Broke Records
Just in the first 6 months of this year, Club Med continued its phenomenal momentum from 2023, by achieving $1.25 billion in business volume. This represents a 9% year-over-year increase that proves its 20-year transformation plan is a resounding success. In its goal to provide more upscale offerings, all resorts are now Premium 4-Star or Exclusive Collection 5-Star properties.
Mission: Club Med
Club Med successfully reinforced its mission to be the world’s most desirable all-inclusive lifestyle vacation brand. Through major renovations at Club Med Marrakech and Club Med Djerba La Douce, as well as new properties at Club Med Joyview Heilongtan in China and Vittel Ermitage in France, bookings for the second half of 2024 are up by nearly 6% as of August with no signs of slowing down in 2025.Along with sustained growth in the Americas, Asia, and Europe, comes a new resort in the Gulf States and further expansion into the Caribbean, France, and Southeast Asia.
“I am very proud of the collective transformation accomplished by our teams over the past two decades.”
“After the novelties of the first half of the year, our ambition is to continue to elevate our existing portfolio which are nestled in the most beautiful places around the world, and open new resorts in 2024 and beyond, offering our global customers a premium all-inclusive holiday experience – That’s l’Esprit Libre,” said Club Med President Henri Giscard d’Estaing.
Over 45% of Club Med’s business volume is from bookings in mountain resorts during the winter with the number of customers growing 12%. This represents an increase of 22% compared to the first 6 months of 2023 and reports an 8% increase in ADR (average daily rate).
Just Keeps Getting Better and Better
Major renovations have been taking place at Club Med properties all around the globe, from Club Med Cancun to Club Med Gregolimano in Greece to Club Med Serre Chevalier in the French Alps while keeping the family in mind. Of special note are new offerings like these.
Sports and Wellness
Combining an active sports area with a tranquil relaxation zone, guests can enjoy such activities as bocce ball, archery, mini golf, multi-sports courts, and the intriguing Circus School by Club Med with a trapeze and bungee. Or for the more serene, there is yoga in a stunning lagoon among the trees.
Clubs, Clubs and More Clubs
Families will love the dedicated kiddie pools and bars, play spots like splash parks and fun zones, and even a mini cinema. And what parent wouldn’t breathe a sigh of relief with a Baby Club Med that provides care from a professionally trained staff for children from 4 to 23 months so mum and pop can enjoy a little down time. For children up to 17 years old, there are painting and music workshops, nature walks, and family-friendly activities such as cooking classes, pool parties, and snack time.
Club Med Gregolimano has re-opened following a $32 million renovation, which expanded its room capacity to 497 and introduced new eco-friendly upgrades with a new wellness area, treatment cabins, a Zen pool, padel courts, and yoga classes. In France’s Hautes-Alpes, Club Med Serre Chevalier has received a full eco-friendly transformation that includes a new high-speed gondola with renovations that made sustainability a priority through upgrades to reduce energy consumption and new charging stations for electric vehicles.
All This and Water Parks, Too?
The Punta Cana resort now boasts Club Med’s largest water park, making it the top family resort in the Caribbean. This park filled with never-ending fun is inspired by a tropical jungle and offers 25 exuberantly and literally cool activities across 3 refreshing zones of water play.
Coming soon to the park is a food truck offering an array of options for the whole family from savory bites to sweet treats and oh-so-refreshing drinks.
With safety a top priority at the water park, Club Med provides trained lifeguards so the joy is accompanied by peace of mind.
Water Games
This play zone was inspired with 4 to 12-year-olds in mind and provides fun slides, water jets, and tunnels that entice with fun twists and turns.
Bubble Pool
This zone is a bit gentler and offers calming jet sprays and areas to simply do what one does best in water – splash! There is a fantastic climbing structure in the shape of a dome where children can interact with the design in a safe environment.
Water Slides
Slides and water go together like water and slides! There are four thrilling slides in this zone each ending in their own special splash. The fun just keeps going here in this endless sliding water world.
Club Med’s Legacy Through Sustainable Tourism
At Club Med there is a deep connection to the environments at all of its resorts where each is committed to protecting local wildlife and ecosystems. The company’s mission is to simultaneously provide guests with unforgettable vacations while at the same time ensuring the natural beauty of each location is thriving so it can carry on for future generations.
Through its Happy to Care program, Club Med reinforces its commitment to sustainable tourism, reflecting the vision of founder Gérard Blitz. In 2023, 86% of its resorts have earned Green Globe certification, with the goal of attaining 100% by 2025. Said Henri Giscard d’Estaing, President of Club Med:
“As part of our strategic priorities, our commitment to sustainable tourism is being reinforced in our Happy to Care scale-up initiative, where Club Med will commit to achieve an even better level in giving back locally and achieving sustainable development.”
Club Med’s sustainability strategy spans these 3 core pillars.
Responsible Operations
It is Club Med’s goal to operate all European mountain resorts on low-carbon energy by 2025. New and renovated resorts are working toward BREEAM certification so as to minimize their environmental footprint.
Sustainable Guest Experiences
Bye-Bye Plastic is an initiative that Club Med has established in order to minimize single-use plastics. Since 2019, they have achieved a 30% reduction in plastic bottle use and over 60% of fresh food that is served is locally sourced which preserves local biodiversity and reduces resorts’ environmental footprint.
Positive Social Impact
