Civitatis Targets Spanish-Speaking US Market with New Appointment

Civitatis, the premier curated marketplace for tours and activities in the Spanish language, is pleased to announce the appointment of Juan Rossello as the new Business Development Manager for the United States. This strategic decision highlights Civitatis’ commitment to enhancing its footprint in the U.S., a vital market where Spanish ranks as the second most spoken language, indicating a substantial demand for travel services in Spanish.

Juan Rossello, who possesses more than 15 years of experience in the tourism sector, contributes significant knowledge and expertise to Civitatis. In his newly appointed position as Business Development Manager for the USA, Rossello will also maintain his role as Country Manager for Mexico, thereby broadening his responsibilities to encompass Business Development for both the United States and Central America. His comprehensive experience and leadership in market development will play a crucial role in solidifying the company’s presence in these vital regions and enhancing its partnerships with travel agencies nationwide.

The United Nations reports that more than 42 million individuals in the United States are fluent in Spanish. The Instituto Cervantes anticipates that by the year 2060, the United States will emerge as the second-largest Spanish-speaking nation globally, following Mexico, with 28% of its population identifying as Hispanic. Furthermore, Spanish ranks as the third most commonly used language on the internet and the second most prominent on social media and various digital platforms. These figures underscore the significance of Spanish as a vital global communication tool, accounting for 7.5% of the world’s population.

Enrique Espinel, COO of Civitatis, stated, “The United States represents a significant market for Civitatis, not only because of its economic power but also because of its substantial and expanding Spanish-speaking demographic. We are dedicated to delivering high-quality, curated travel experiences tailored to this community, and Juan’s appointment is a crucial advancement toward realizing that objective.”