Choice Hotels International, Inc. has launched a new initiative to support the American Red Cross in its relief efforts for individuals affected by the California wildfires of 2025. Donations made by Choice Privileges members to the Red Cross will now qualify for a matching contribution from Choice Hotels, with a total match of up to $25,000.
In November 2024, Choice Hotels, along with its employees and members of the Choice Privileges rewards program, contributed over $160,000 to assist the American Red Cross in providing aid to communities in the Southeast that were impacted by Hurricanes Helene and Milton.