Visit Finland’s director of Greater China, David Wu, expressed excitement about China’s decision to reopen group tourism to Finland. China’s Ministry of Culture and Tourism recently allowed travel agencies to offer outbound group tours and packages to Finland. Wu sees significant potential for collaboration between the two countries in tourism, especially with Finland being a popular destination for Chinese tourists, known for attractions like the Northern Lights and Santa Claus. He believes that future cooperation in tourism, civil aviation, and cultural exchanges looks promising. To attract more Chinese tourists, Visit Finland plans to boost its social media presence and promote collaboration with Chinese tourism partners.
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