As 2024 drew close, Thurlby’s optimism for the future was palpable. His focus is clear: revitalizing Skål’s membership and reinforcing its role in Thailand’s robust tourism industry.
The year’s highlight came in December when Skål Bangkok partnered with the Pacific Asia Travel Association (PATA) for a festive charity event at the Hyatt Regency on Sukhumvit Road. The gathering brought together more than 155 of Thailand’s most prominent travel and tourism leaders for a culinary celebration, raising significant funds for local charities. Thurlby explained that this event encapsulates his presidency’s goals: connecting the industry’s key players to foster collaboration and drive growth.
Leadership Driving Change
Under Thurlby’s leadership, Skål Bangkok has seen a revival. Membership has reached its highest levels in years, thanks to the efforts of a dedicated committee. The team includes Vice Presidents Marvin Bemand and Andrew Wood, along with Kanokros Sakdanares, who occupies the newly created role of Vice President of Women in Leadership.
This cohesive group has worked to promote Skål’s ethos of “doing business among friends,” creating opportunities for members to collaborate and benefit mutually.
Yet, challenges remain. Thurlby acknowledged the pandemic’s impact on Skål International, which saw membership numbers dwindle. With 301 clubs in 84 countries, Thurlby believes the organization is poised for renewal.
“With so much global potential, the key is to focus on unity and collaboration,” he said. “We must support each other and use our collective strength to rebuild and grow.”
A Focus on Thai Tourism
Thurlby is particularly passionate about Thailand’s global appeal. From bustling Bangkok to the serene shores of Krabi, the country remains a magnet for international travelers. However, Thurlby expressed concern about the state of some regional Skål clubs, such as those in Pattaya, Hua Hin, and Chiang Mai, which he hopes to see revitalised.
“Thailand offers unparalleled tourism products,” he noted. “By strengthening our presence across the country, we can create a more unified and impactful network.”
Objectives for the Year Ahead
As Skål Bangkok looks to 2025, Thurlby has outlined three primary goals:
- 1. Hosting Women in Leadership events to promote diversity and inclusivity.
- 2. Expanding membership through innovative strategies and outreach.
- 3. Building stronger relationships with local sponsors to ensure sustainability.
Thurlby’s expertise in digital marketing, honed through his roles at Move Ahead Media and as Co-Chair of Skål International’s IT Committee, has also played a pivotal role in enhancing the club’s operations and member experience. Last year, the global organisation recognised his contributions by naming him an Exemplary Skalleague.
Celebrating a Legacy
As Skål International celebrates its 90th anniversary, it remains the largest global network of tourism professionals, with over 12,500 members spanning 84 countries. The organization continues to champion tourism, business, and friendship, fostering connections that benefit destinations and professionals alike.
Thurlby, who has served as President of Skål Bangkok since 2020, has led the club with a commitment to resilience, innovation, and collaboration. With his vision for 2025, he aims to position Skål Bangkok as a leader in the industry and a model for others to follow.
