Can Last-Minute Tourism Capitalize on Paris Olympics?

Can Last-Minute Tourism Capitalize on Paris Olympics?
Can Last-Minute Tourism Capitalize on Paris Olympics?
Written by Harry Johnson

Tour operators and sellers of various attractions and experiences in Paris and its surroundings have a remarkable opportunity this summer, particularly as more travelers are in search of unforgettable experiences.

The 2024 Paris Olympics has presented the travel industry with an invaluable opportunity in recent months, leading to a significant increase in bookings for short-term rental platforms. However, what remaining last-minute chances are available for the travel industry to capitalize on the Olympics? What obstacles and potential risks do those involved in selling Olympic-related products face?

Moreover, considering the imminent start of the games, is it possible that the opportunities may cease to exist even before the commencement of the 2024 Paris Olympics?

Several leaders in the travel technology industry have shared their perspectives on their perception of this unique event.

Significant events have always played a crucial role in driving travel, whether it be sporting events, major concerts, or the Olympics. Tour operators and sellers of various attractions and experiences in Paris and its surroundings have a remarkable opportunity this summer, particularly as more travelers are in search of unforgettable experiences. To stand out and attract customers, operators must offer distinctive and original experiences that allow people to engage with the Olympics in a unique and personal manner. Additionally, they need to anticipate the changes that will occur in Paris during the three weeks of July and August, conducting thorough research and adjusting their schedules and operations accordingly.

The event also emphasizes the importance of bundling. To truly stand out in a competitive market during the Olympics, it is crucial to provide a comprehensive experience. Travelers, especially those traveling long distances, often prioritize convenience and reliability, avoiding any uncertainties. By offering appealing flight and hotel packages, travel companies can address this demand and set themselves apart. It is essential to focus on securing a diverse range of accommodation options near the Olympic venues, enabling travelers to discover the ideal match for various budgets and preferences. Despite this, bookings are still being made, and operators anticipate reservations continuing until the final moments.

Travel agents and tour operators are currently facing a significant challenge with transfers for the games. The demand is exceptionally high, especially from luxury visitors who expect top-notch transfers. However, the limited availability of drivers and cars poses a major issue. Furthermore, predicting traffic jams will be even more difficult due to increased traffic and frequent street closures for security reasons. It is highly recommended to book transfers well in advance, allow extra time, and advise clients to remain patient during their journey.

When it comes to catering to visitors already in the destination, this could be the final major chance available. Many of those who are planning to visit may have already arranged their flights and accommodations, as well as secured tickets to some of their preferred events. However, tourists also seek to immerse themselves in the city’s rich culture, history, and cuisine – aspects they may not have planned for at this point. This situation creates a valuable opening for businesses or attractions to actively reach out to them with a tailored list of activities, encouraging them to make bookings through their services instead of aimlessly browsing the web.

With more than 15 million people expected to visit Paris during the Olympics, tour operators should be prepared. A surge in visitors can put a strain on resources. Overcrowded attractions, long lines, and limited availability can lead to declining service quality. This is why, tour operators should take their time preparing for the massive entry of tourists into Paris. Hiring more people, training their team to deal with chaos and the exceeding amount of work hours, looking for not-so-overcrowded alternatives for transportation, meals, etc. So, the tour quality won’t be compromised, the risk of negative reviews will decrease, and their online reputation will be undamaged.

About the author

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for mroe than 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

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