Sabre Corporation has announced the introduction of British Airways’ New Distribution Capability (NDC) content within its travel marketplace. Effective immediately, travel agencies connected to Sabre around the globe can browse, book, and manage NDC offers alongside conventional ATPCO/EDIFACT options.
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By enabling NDC through Sabre, agencies will be able to efficiently handle British Airways’ offers and orders using Sabre Red 360, Sabre Red Launchpad™, and the Sabre Offer and Order APIs. Sabre’s strategy of integrating multi-source content allows for a seamless incorporation of NDC content with traditional ATPCO/EDIFACT options, resulting in a cohesive shopping experience that streamlines workflows and boosts productivity.