Samba will be complimenting reggae at the many all-inclusive resorts in Jamaica soon.
Brazilians love to dance, sing, and have fun. Jamaica will be their new Caribbean paradise adding not only an even more diverse visitor profile to the land of reggae but,also extending this spirit to Jamaica’s Americans, Canadians, and European visitors, who will be getting an even more multicultural experience.
Jamaica is poised to become the most connected English-speaking Caribbean destination to Brazil and by extension South America, following a significant agreement signed by Minister of Tourism, Hon. Edmund Bartlett, and his Brazilian counterpart, Hon. Celso Sabino.
The memorandum of understanding (MOU) aims to secure full air connectivity between the two countries and strengthen tourism collaboration.
Minister Bartlett, who is currently in Brazil as part of a marketing blitz, expressed his enthusiasm for the agreement, highlighting its potential to boost tourism and economic cooperation.
“This MOU is a testament to our commitment to strengthening our relationship with Brazil, the largest nation in South America,” he said. “It will also deepen our social and cultural ties, opening the door to new economic opportunities for both our countries. Our meetings with Brazilian stakeholders underscore our commitment to fostering sustainable growth and expanding Jamaica’s reach in Latin America,” the tourism minister added.
During the Minister’s trip to Brazil, they engaged in meetings with various stakeholders from both public and private sectors. The main objective of these discussions was to enhance the existing tourism partnership. This collaboration aims to substantially boost the influx of Brazilian tourists to Jamaica, thereby playing a vital role in the country’s economic progress and overall advancement.
The Global Tourism Resilience Centre (GTRC) and Brazil’s Ministry of Tourism have solidified a significant collaboration by signing a Memorandum of Understanding (MOU) in a momentous event held in São Luís, Brazil. This strategic partnership aims to promote sustainable and resilient tourism.
Brazil’s Ministry of Tourism is a federal ministry that was established on January 1, 2003. The ministry’s goal is to develop tourism as a sustainable economic activity that creates jobs, generates foreign currency, and promotes social inclusion. The ministry is responsible for Embratur, also known as the Brazilian Tourist Board, which is a state-owned agency that promotes and markets Brazilian tourist destinations, services, and products internationally. Embratur was established in 1966.
The MOU, signed by Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, Brazil’s Minister of Tourism, Celso Sabino, and Governor of Maranhão, Carlos Brandão, paves the way for critical collaboration between both nations.
The partnership will focus on developing strategies to minimize the impacts of climate change, security crises, and other global disruptions on the tourism sector. A newly established GTRC satellite center is slated to be launched at the University of San Luis in September 2024 on the margins of the G20 Tourism Ministers’ meeting, where Minister Bartlett will present on tourism resilience and sustainability. This four-year agreement underscores the commitment of both nations to build a more resilient global tourism industry, prepared to face future challenges.
Minister Bartlett highlighted the importance of this agreement, stating: “Building resilience has become the foundation on which sustainability can be achieved. So, my colleague Minister Sabino and I will build, together, an intellectual institution to develop resilience and make stakeholders capable of recognizing difficulties and overcoming them quickly, with the best information, good ideas, and innovation.”
