The best hotel loyalty programs are Marriott Rewards, World of Hyatt, Hilton HHonors,

marriottrewards
marriottrewards

Marriott Rewards ranks highest in a 2017 stud and receives the Gold award for overall member satisfaction with a score of 806. World of Hyatt is the Silver award recipient with a score of 805, followed by Hilton HHonors, the Bronze award recipient, with a score of 793.

The 2017 Hotel Loyalty Program Satisfaction Study measures member satisfaction with hotel rewards and loyalty programs. The study is based on 4,682 responses from rewards program members who experienced five or more trips in the past 12 months and was fielded in September-October 2017.

Study Rankings

Customer Satisfaction Index Ranking 

JDPower.com Power Circle Ratings™

(Based on a 1,000-point scale)

 For Consumers

Marriott Rewards

806

5

World of Hyatt

805

5

Hilton HHonors

793

4

IHG Rewards

789

4

Starwood Preferred Guest

787

3

Industry Average

782

3

Best Western Rewards

778

3

La Quinta Returns

772

3

Club Carlson

756

2

Choice Privileges

743

2

Wyndham Rewards

742

2

Power Circle Ratings Legend

5 – Among the best

4 – Better than most

3 – About average

2 – The rest

Source: J.D. Power

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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