Allegiant has officially announced the resignation of Scott DeAngelo, who served as the executive vice president and chief marketing officer. His final day with the organization will be September 30.
DeAngelo became a member of the organization in 2018 and promptly began developing a marketing and advertising strategy that has garnered numerous awards and accolades, including the ones for Best Airline Credit Card and Best Frequent Flyer Program.
“We express our gratitude to Scott for his leadership and dedication over the past six years. His vast experience and innovative methods have significantly strengthened our brand and positioned us for future achievements,” stated CEO Gregory C. Anderson. “The impact of his efforts will be felt for many years to come, and I sincerely value his contributions. Team Allegiant wishes him all the best in his future endeavors.”
DeAngelo was responsible for the strategic direction and implementation of marketing, e-commerce, leisure products, and loyalty initiatives. He played a pivotal role in the creation of Allegiant’s frequent flyer program, secured the naming rights for Allegiant Stadium, which serves as the home for the Las Vegas Raiders, and forged strategic partnerships aimed at enhancing the airline’s community engagement.
“I take pride in the achievements my team has realized during my time at Allegiant. The airline sector is both dynamic and intricate, and our dedication to innovation has established new standards for success at Allegiant,” DeAngelo remarked. “I am grateful for the relationships and connections I have developed and depart with strong confidence in the organization’s future and its team.”
To maintain continuity and foster further development, Drew Wells will step into the role of Chief Commercial Officer, assuming DeAngelo’s duties along with overseeing the revenue and network planning divisions.
Allegiant Air is an American airline headquartered in Las Vegas, Nevada. The airline focuses on serving leisure traffic from small and medium-sized cities which it considers to be underserved, using a ultra low-cost business model with minimal inclusions in fares and a greater number of add-on fees.
