Travel intelligence platform Mabrian has announced the introduction of AILA (Artificial Intelligence Live Assistant), a virtual analyst powered by Generative AI, aimed at enhancing tourism planning and management. AILA is the first Generative AI tool in the travel and tourism sector developed with a business-to-business focus, capable of providing real-time responses to inquiries and requests concerning tourism trends, utilizing Mabrian’s comprehensive, verified, and continuously updated travel intelligence database as its foundation.
AILA has been integrated into the seven data modules offered by the Mabrian platform, which include Air Capacity, Traveller’s Behaviour and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability. This integration guarantees that the outcomes, responses, and recommendations are pertinent, current, and tailored to the needs of the travel and tourism industry. A key feature of AILA is its capacity to tailor and structure requests based on the unique requirements of each user.