New ForWard initiative to support the advancement of women into hotel industry leadership and ownership was announced today by AHLA Foundation, the charitable arm of the American Hotel and Lodging Association (AHLA).
The ForWard initiative represents the merger of ForWard – which began as an AHLA event – and the Castell Project into one brand offering a suite of resources, events, professional development opportunities, and community-building forums to develop a pipeline of women leaders in hospitality.
The Castell Project, a legacy brand focused on accelerating the advancement of women leaders in hospitality, was acquired by the Foundation last year.
The merger of ForWard and Castell complements AHLA Foundation’s industry-wide diversity, equity, and inclusion goals and allows for unified strategic oversight and greater programmatic impact.
