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Represented by its Executive Chairman, Mr. Cuthbert Ncube, the African Tourism Board (ATB) has reinforced its role in promoting sustainable tourism and marked a significant moment for collaboration among stakeholders.
Mr. Ncube said that tourism in Africa continues to evolve, while ATB remains steadfast in fostering an environment conducive to tourism growth and preserving the continent’s natural and cultural heritage. He said:
“Tourism is not merely about travel; it is a vital industry capable of uplifting communities and fostering cultural exchange.”
He emphasized the importance of strategic partnerships and investments to unlock Africa’s tourism potential.
The Cityscape Global Summit 2024 that was held in Saudi Arabia’s capital Riyadh underscored the necessity of collaborative efforts in transforming the tourism sector into a significant driver of economic growth and environmental stewardship. Discussions at the Cityscape Global Summit also focused on innovative strategies for infrastructure development, which are crucial for enhancing the tourism experience.
Mr. Ncube said that integrating sustainability in tourism projects can increase asset value and yield considerable cost savings for the tourism industry operators. “By prioritizing sustainable practices, we not only protect our environment but also ensure a thriving tourism industry for future generations,” he added.
The Cityscape Global Summit 2024 served as a vital platform for discussions surrounding sustainable development and infrastructure investment. African Tourism Board’s participation in the Cityscape Global Summit 2024 in Saudi Arabia has reinforced its role in promoting sustainable tourism and marked a significant moment for collaboration among stakeholders. ATB remains steadfast in fostering an environment conducive to tourism growth while preserving the continent’s natural and cultural heritage as the industry continues to evolve, Mr. Ncube said. Mr. Cuthbert Ncube participated in a panel discussion, representing the African Tourism Board.
Cityscape Global Summit 2024, held in Saudi Arabia, Mr. Fahad Mushayt, Chief Executive Officer of ASFAR-Saudi Tourism Investment Company, delivered insightful commentary on the future of tourism in Saudi Arabia and the broader Middle East.
Mr. Mushayt examined the synergies and challenges confronting the global tourism industry, particularly emphasizing opportunities for both regional and international collaboration. He spotlighted Saudi Arabia’s Vision 2030, an ambitious initiative aimed at diversifying the nation’s economy and diminishing its reliance on oil.
Tourism is poised to play a crucial role in driving economic growth as part of this strategic framework. Highlighting ASFAR’s commitment to these objectives, Mushayt outlined the company’s dedication to significant investments in tourism infrastructure, hospitality and entertainment. ASFAR is also working on developing authentic experiences that allow visitors to engage with Saudi Arabia’s history, traditions, art and cultural heritage. He underscored the importance of harmonizing modern luxury with Saudi Arabia’s rich cultural heritage, citing historical landmarks such as Al-Ula, a UNESCO World Heritage Site.
In his concluding remarks, Mr. Ncube emphasized the need for enhanced regional cooperation between the Middle East and Africa within the tourism sector. He identified potential collaborative opportunities that could foster tourism growth, facilitate the sharing of best practices and create synergies that benefit both Saudi Arabia and African tourism markets.
Both panelists at the Cityscape Global Summit 2024 offered invaluable perspectives on the transformative potential of tourism in both Saudi Arabia and Africa. With a focus on innovative investments, regional partnerships, and a shared commitment to sustainability and cultural authenticity, Saudi Arabia and Africa are well-positioned to become significant players in the global tourism landscape
The just ended Cityscape Global 2024 confirmed its position as the largest real estate exhibition in the world with over 172,000 attendees with Record-Breaking US$61 Billion in Real Estate Transactions.
