In an effort to position Africa as a premier tourist destination globally, the African Tourism Board is pleased to share its expertise at the upcoming Burundi Tourism Week scheduled for this month.
The African Tourism Board (ATB) will be represented by its Executive Chairman, Mr. Cuthbert Ncube, who will serve as the Guest of Honor at the two-day Burundi Tourism Week 2024, taking place from December 11 to 12 at Zion Beach along the shores of Lake Tanganyika.
Burundi, often referred to as the “Heart of Africa,” is poised to showcase its rich cultural heritage, breathtaking landscapes, and diverse biodiversity during this significant forum.
“The event aims to promote tourism in the region, showcasing Burundi’s potential as a top travel destination for both leisure and investment”, Mr Ncube said in a message distributed to ATB members.
Throughout the forum, participants will engage in discussions focused on sustainable tourism development, investment opportunities, and strategies to improve the overall visitor experience in Burundi.
This initiative aligns with the broader vision of establishing Africa as a must-visit continent for travelers seeking genuine experiences and cultural diversity.
Zion Beach, renowned for its tranquil atmosphere and spectacular views, serves as the ideal setting for this significant gathering. Attendees will have the opportunity to discover the beauty of Burundi, from its rolling hills and lush forests to its vibrant communities and rich traditions.
Burundi is not just a place for relaxation and adventure. It offers promising opportunities for investors keen on entering the expanding tourism sector, said the ATB Chairman.
With its untapped natural resources and dedication to sustainable practices, Burundi is becoming an appealing choice for those looking to support the country’s economic development while enjoying its natural wonders.
“As the world gradually recovers from the pandemic’s effects, events like the Burundi Tourism Week remind us of the tourism industry’s resilience and its crucial role in driving economic growth”, Mr. Ncube said.
The presence of the ATB’s Executive Chairman highlights the importance of this event and Burundi’s ambition to become a significant player in Africa’s tourism arena.
Often overlooked in the tourism sector, Burundi is starting to establish itself as a distinctive destination in East Africa. Recent statistics indicate that the country has experienced a steady rise in inbound tourism, fueled by its rich cultural heritage, breathtaking natural beauty, and diverse wildlife.
In 2022, Burundi welcomed about 30,000 international tourists, marking a notable increase from previous years, reflecting the nation’s efforts to revive its tourism industry in the post-pandemic era.
Most visitors come from neighboring countries, such as Tanzania and Rwanda, drawn by Burundi’s cultural festivals, scenic vistas, and warm hospitality.
The Burundi government is actively pursuing initiatives like the Burundi Tourism Week and investing in infrastructure to further increase these numbers.