<
The African Tourism Board has acknowledged the critical role of tourism in advancing Africa’s economic and developmental objectives by officially designating Ms. Nicki Page as its global ambassador for sustainable tourism and hospitality.
On Friday, Mr. Cuthbert Ncube, the Executive Chairman of the African Tourism Board, announced the appointment of Ms. Nicki Page, Co-Founder of TLC Harmony, to this esteemed position.
In a statement from the Board, Mr. Ncube conveyed his excitement regarding Ms. Page’s appointment, highlighting her dedication to promoting sustainable tourism practices.
“As Executive Chairman, and on behalf of the members of the African Tourism Board, I am pleased to announce the appointment of Ms. Nicki Page, a passionate global advocate for sustainable tourism. She will be instrumental in fostering the development of sustainable tourism destinations among our members throughout Africa,” stated Mr. Ncube.
He emphasized the continent’s extraordinary natural resources, which encompass a variety of landscapes and a rich cultural heritage that attract tourists from across the globe. Nevertheless, he also recognized the environmental issues associated with tourism, especially considering the increasing effects of climate change.
“It is essential that we motivate our industry to reassess its sustainable tourism strategies and accelerate initiatives, on a country-by-country basis,” he remarked.
Mr. Ncube further conveyed his belief that enhanced sustainable solutions could tackle urgent economic issues while fostering a stronger connection between national policies and practical applications in tourism and hospitality throughout Africa.
In expressing her appreciation for her new role, Nicki conveyed her gratitude and stated that she felt privileged to be appointed as the global ambassador for the African Tourism Board.
Nicki stated that she, along with her team and the TLC Harmony, will work in partnership with African leaders to enhance the protection of the continent’s natural resources.
She highlighted the significance of safeguarding cultural heritage through economic verification and a holistic life cycle approach to tourism and business strategies, which will help evaluate environmental impacts.
Looking forward, Ms. Page revealed her intention to launch a dedicated TLC RESET Sustainable Travel agenda and summit in Africa, designed to improve integrated sustainable services among leadership in the tourism sector.
Both Mr. Ncube and Ms. Page are scheduled to participate in the World Travel Market (WTM) in London, where they will interact with African leaders and deliberate on sustainable tourism initiatives on a global stage.
