Accor Mantra Club Croc Airlie Beach: A review followed by a transformation

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When reading reviews about the Airlie Beach’s Mantra Club Croc hotel in Australia, it appears keeping the resort open throughout an extensive renovation period may have caused a PR disaster.

According to a review summary published on Trip Advisor, the Mantra Club Croc Airlie Beach, offers a relaxing atmosphere with its inviting entrance and pool surrounded by palm trees.

However, some travelers found the rooms outdated and unclean. The hotel’s location is criticized for its distance from Airlie Beach and the town center, despite being near shopping outlets and the Coral Sea Marina. Several guests have reported disruptive noise throughout the day.

While the service earns praise for friendly staff, the value for money and lack of room service have been points of dissatisfaction for many.

According to a press release circulated today Accor is taking the initiative to inform media about its $8 million refurbishment. Accor stated it transformed all 160 guestrooms at Airlie Beach’s Mantra Club Croc. They call the hotel iconic.

In an advertorial-worded press release issued by Accor, the brand is trying to get journalists to report about the hotel in an earned media attempt.

This Accor press release was written by Airlie Beach’s Mantra Club Croc. PR professionals and reads:

Owned by Well Smart Group and operated under Accor’s popular Mantra brand, the resort’s new interior design concept echoes seaside elegance, offering stylish boutique-style accommodation with coastal-inspired décor.

Situated close to the beachfront and Coral Sea Marina, Mantra Club Croc is housed in a traditional Queenslander-style building, providing guests with a glimpse into the region’s rich past. 

Accor Pacific Chief Operating Officer PME, Adrian Williams, said: “The transformation of all 160 guestrooms, coupled with the upcoming upgrades to other areas of the resort, solidifies Mantra Club Croc as a premier holiday destination, seamlessly blending historical charm with modern coastal flair. It has raised the bar on hotel accommodation, and elevated the guest experience, in the holiday hotspot of Airlie Beach.”

“Accor and Well Smart Group have a long and successful relationship, and we are thrilled for the opportunity to partner with them again on this landmark refurbishment. Their incredible vision is evident in every detail of this project.”

Well Smart Group Director, Jack Jia, said: “Our commitment to continuous improvement underscores our dedication to providing a world-class tourism offering. The resort has been tailored to savvy leisure and business travelers who value immersive spaces, modern dining, and leading-edge design – it offers a seamless and intuitive experience while providing access to the Whitsundays’ famed blue waters, white sands, and rugged green-clad islands.”

Notable features of the guestroom refurbishment include local photographers’ artworks, pendant lighting, coastal-style wall paneling, a freestanding minibar, a robe with an open hanging rail and shelves, custom bedheads, and a storage banquette with an upholstered seat pad. These carefully curated details contribute to an elevated and elegant guest experience.

In addition to the room upgrades, Mantra Club Croc now offers a reimagined room service offering, a new poolside cocktail service, and has received a full resort high-speed Wi-Fi upgrade (which is provided complimentary to all guests). The resort refurbishment will also extend to the resort’s reception area and poolside restaurant and bar later in the year.

Mantra Club Croc also boasts a large lagoon pool with an adjoining spa and lush tropical gardens, a gym, extensive complimentary parking for cars, trailers, caravans, and boats, along with a conference center that accommodates events from 20 to 200 delegates.

Mantra is Australia’s largest hotel brand with 75 properties across the country. It’s renowned for having a great selection of hotels, resorts, and spacious self-contained apartments in vibrant cities and favorite holiday hotspots. 

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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