WeChat and Shangri-La: Share and Win campaign

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Written by Linda Hohnholz

There is Facebook, Twitter, Linkedin, and now there is WeChat. WeChat is considered the world’s fastest-growing social application that changes the way people connect and communicate with each other.

There is Facebook, Twitter, Linkedin, and now there is WeChat. WeChat is considered the world’s fastest-growing social application that changes the way people connect and communicate with each other.

Shangri-La Hotel, Singapore has become the first hotel in Singapore to engage with guests in Asia via WeChat. The hotel has launched a “Share and Win” campaign to encourage users to share the news of this initiative.

“The new-generation of Asian travellers are sophisticated, knowledgeable and tech-savvy. By engaging with them through WeChat, we are delivering our services and offers directly into their hands. This is one of many initiatives to strengthen our commitment to travellers from across the region, who appreciate Shangri-La Hotels and Resorts as their home during their business or leisure travels,” said Mr. Reto K. Klauser, vice president and general manager of Shangri-La Hotel, Singapore.

The collaboration is a first-ever initiative by Shangri-La Hotel, Singapore to engage the rest of the Asian and International markets through WeChat. Developed by Tencent and released in 2011, WeChat and Weixin, its sister product in China, together has a monthly active user base of 438 million worldwide (June 2014). GlobalWebIndex (GWI), a market research company spezialising in online consumer behavior, named WeChat the fastest growing application between Q1 2013 and Q1 2014, based on global growth figures released in a research in May (excluding China).

“This is our first collaboration with a hotel in Singapore and we are excited to be able to work with Shangri-La Hotel to provide users with a more personalised travel experience,” Louis Song, Country Manager for WeChat in Malaysia and Singapore. “This is made possible by enabling users to explore and manage their hotel bookings seamlessly on the application, thus enriching usage experience for users across Asia.”

‘Share and Win’ Campaign

Shangri-La Hotel, Singapore will introduce a “Share and Win” campaign as of today on WeChat. Participants can win free nights.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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