GENEVA, Switzerland – Geneva, the cosmopolitan and fascinating city of Switzerland, has been named “Europe’s Leading City Break Destination 2014” at the World Travel Awards (WTA). Considered the ‘Oscars’ of Tourism, the city triumphed at the prestigious awards which took place in Athens, Greece on 2nd August 2014. The award victory was witnessed by some of the most prominent figures in the global travel industry, including key decision makers and the leading trade and consumer media.
Already known by visitors as a leading business destination, this win marks the first time Geneva has been recognized as Europe’s Leading City Break Destination at the WTA. Facing prestigious and high-level competitors such as Paris, London, Madrid, Rome or Dublin, this proves that Geneva has all the assets to be an attractive leisure destination for city breakers.
“We are proud and thrilled to see Geneva taking its rightful place as the top city break destination in Europe,” comments Philippe Vignon, General Manager at Geneva Tourism. “The outcome of these Awards marks the achievement and commitment of all Geneva Tourism staff and local tourism partners to deliver the highest tourism standards at all times, in order to provide a truly memorable city break to our visitors.”
Geneva offers considerably more than is often expected or imagined. “Our city has always been synonymous with business – but we are firmly convinced that Geneva is a very attractive leisure destination as well,” comments Vincent Dubi, Marketing Director at Geneva Tourism. Since 2012, Geneva Tourism has developed customized packages for their visitors – including the “Geneva Amazing Experiences” – a globally unique concept that is segmented by market and matches city breakers needs. “From their first visit to the Geneva Tourism website, where you will find customized and unique weekend packages, to their first steps in the city, where they can easily collect bespoke pocket maps, city breakers will instantly feel welcomed in Geneva,” explains Vincent Dubi.