A unique campaign by the Hong Kong Tourism Board (HKTB) has won the PATA gold award in the marketing category.
The campaign in India, “Hold My Hand,” revolves around the romantic side of Hong Kong, and what is interesting is that the campaign is based on a story by author Durjoy Datta, who has explored the attractions of the area from a romantic angle.
This is certainly an unusual theme and treatment. Earlier, the author wrote on urban India but his treatment, and HKTB handling, caught PATA’s attention which led to them getting the award this year.
India is a strong focus for the SAR of China – Hong Kong – and this award would sure come as a boost.
A trade mission is also coming to India next month.