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Lotte Duty Free unveils retail transformation at Guam A.B. Won Pat International Airport

TIYAN, Guam - Lotte Duty Free, Korea's largest duty free retailer, officially unveiled their new retail space at A.B. Won Pat International Airport in Guam today.

Lotte Duty Free unveils retail transformation at Guam A.B. Won Pat International Airport

TIYAN, Guam – Lotte Duty Free, Korea’s largest duty free retailer, officially unveiled their new retail space at A.B. Won Pat International Airport in Guam today. Following a 12-month, US$20million refurbishment investment in the transformation of the Guam airport’s retail facilities, Governor Eddie Baza Calvo, Guam Airport Executive Manager Charles H. Ada II and Lotte Duty Free CEO Hong-Kyun Lee led a ribbon-cutting ceremony which included members of the 32nd Guam Legislature as well as representatives from Lotte Duty Free, A.B. Won Pat International Airport Guam, Guam Visitors Bureau (GVB), major tourism partners and hotels, key airlines, local business partners and members of the local and international media.

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Lotte Duty Free CEO Hong-Kyun Lee commented: “This is a very proud day for Lotte Duty Free, for everyone involved in helping us deliver on our vision and, most importantly, for the island of Guam. The retail offering we unveiled today stands alongside any airport in the world, as an exceptional shopping experience. It’s a fantastic impression of Guam, generating significantly increased revenues for the airport, and creating opportunities for the people and businesses of Guam. It showcases premium locally-made products alongside Lotte Duty Free’s luxury global brand lineup.”

Lotte Duty Free Guam runs a 24-hour/365-day operation and employs over 180 local employees.

Project specifics include:

The Guam Gateway

Lotte Duty Free along with retail design consultant Lightfoot Space, Guam-based Architects TRMA and General Contractor Black Construction – created a unique retail concept for the duty free concession, called the Guam Gateway. The project covers over 24,000 sq. ft. of retail space, the main airport thoroughfare, a refurbished food court, renovated restrooms and other airport facilities, as part of the creation of a seamless passenger experience designed to maximize airside dwell-time in the commercial zone, and drive greater commercial revenues.

Sense of Place

At the heart of the Guam Gateway is strong representation of Guam’s traditional culture including a life-sized model carabao and cart featuring made-in-Guam crafts, cookies and other local products and an iconic Latte stone feature leading into the Chamorro Hut entrance of the Guam Cultural Center. This new and unique concept blends cultural experiences with tributes to Guam landmarks such as Gadao’s Cave and Puntan dos Amantes (Two Lover’s Point), with souvenir merchandise and local products. The centerpiece of the Cultural Center is a 45,000-gallon aquarium teeming with fish as a final photo opportunity and memory of Guam’s spectacular marine environment.

World-class airport shopping

The overhaul of the commercial space saw the implementation of a semi-walkthrough format, including additional space being allocated for the core categories of Perfumes and Cosmetics, Liquor, Tobacco and Food. Alongside the core category stores, Lotte most recently completed the transformation of the airport’s boutique line-up, with nine new openings – Bally, Bulgari, Burberry, Chloe, Coach, Loewe, Salvatore Ferragamo, Tory Burch and Tumi. The Tory Burch boutique is a first for Guam Airport and only the third airport opening from the brand worldwide.

Other new brand introductions to Guam Airport from Lotte Duty Free include SKII, La Mer, Prada, Laneige, Sulwhasoo, Missha and Tony Moly in perfume and cosmetics. Liquor brands such as Moutai, Choya, Absolut, Baileys, Cointreau, Dom Perignon and Krug are newcomers, as are Toblerone, Neuhaus, Ferrero, Goldkenn and M&Ms in the food category. In watches and fashion accessories, the range has been enhanced with the presence of brands such as Brietling, Kate Spade, Tom Ford, Agatha, Folli Follie and Korean jewelry brand Stone Henge.

The celebration concluded with a luncheon reception at the newly opened Lotte Hotel in Tumon.

PHOTO (L-R): Senator Tina Muña Barnes, First Lady Christine Calvo and Governor Eddie Baza Calvo join Lotte Duty Free CEO Hong-Kyun Lee to celebrate Lotte’s unveiling of their $20M refurbishment investment to the A.B. Won Pat International Airport on July 23, 2014