Morocco signs agreement with the World Travel Awards Grand Final

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Written by Linda Hohnholz

Morocco has been unveiled as the host for the World Travel Awards Grand Final 2014, 2015 and 2016 today following the signing of a three-year hosting agreement during a ceremony hosted at Arabian Trav

Morocco has been unveiled as the host for the World Travel Awards Grand Final 2014, 2015 and 2016 today following the signing of a three-year hosting agreement during a ceremony hosted at Arabian Travel Market.

The announcement was made at the press conference jointly hosted by World Travel Awards President Graham Cooke, Moroccan Minister of Tourism, His Excellency Dr. Lahcen Haddad, and Mohammed Arkobi, Chairman of Innovate Marketing Solutions.

Speaking at the event World Travel Awards President Graham Cooke said: โ€œThis is a momentous day for World Travel Awards and for the Moroccan tourism industry.

“Morocco is the ideal destination for World Travel Awards; growing rapidly to become the leading tourism destination in the region.

“There is so much to offer, from the beaches of Agadir, to the splendor of the Atlas Mountains and the cosmopolitan chic of downtown Rabat.”

The first event will take place in the beautiful city of Marrakech later this year.

Discussing the role of Innovate Marketing Solutions in securing the deal, Graham Cooke added: “We look forward to building our relationship with Innovate Marketing Solutions, over the coming months ahead of the event.

“As World Travel Awardsโ€™ representatives their role in negotiating the contract with the Moroccan tourism authorities has been instrumental.”

Securing hosting rights for the World Travel Awards Grand Final is just the latest coup for Morocco, which has been able to use its reputation as one of the most politically stable destinations in the region to significantly increase its tourism revenue in recent years.

While Marrakesh has been a โ€œmust-seeโ€ destination for generations, Fez, Meknez, and capital Rabat are now joining the city on the global stage.

His Excellency Dr. Lahcen Haddad added: โ€œMorocco is an enchanting, hospitable land full of mystery, wonder and cultural richness.

โ€œOne of North Africa’s top tourist destinations, its dusty deserts, snow-capped Atlas Mountains, medieval medinas, and pristine beaches continue to delight and amaze visitors.

โ€œHosting the World Travel Awards Grand Final will be a defining event in enhancing the awareness of the Kingdom of Morocco among the most powerful leaders of the travel and hospitality industry.”

“We are delighted to be able to bring the WTA to morocco,โ€ enthused Dr. Mohammed Arkobi, chairman of Innovate Marketing Solutions.

โ€œWe are true believers that morocco will be among top 20 tourist destinations in the world shortly.

โ€œWe believe in Moroccan hospitality and Moroccan ability.

โ€œIt was easy to the decision to host the World Travel Awards; it will showcase Morocco to the World Travel Awardsโ€™ global audience.โ€

The World Travel Awards Grand Final will follow a series of regional Gala Ceremonies, with events this year scheduled for Dubai (United Arab Emirates), Athens (Greece), Quito (Ecuador), Abuja (Nigeria), New Delhi (India), and the fantastic holiday island of Anguilla in the Caribbean.

World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry.

Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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