EIBTM statistics prove return on investment

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Findings from EIBTM’s post show research shows that 98% of exhibitors overall agreed that the event is vital to their business.

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Findings from EIBTM’s post show research shows that 98% of exhibitors overall agreed that the event is vital to their business. The analysis also confirmed that as a result of EIBTM 2013, the estimated average order value for exhibitors was €417,580. In addition, a further €388,693 of business is expected to be confirmed as a result of the show.

The research also showed that 67% of all Hosted Buyers had budgets of between $1 and $10 Million with representatives attending from many of the world’s major global brands and associations including: American Express, Apple Inc., BMW, Deloitte, HelmsBriscoe, Kuoni Group, Procter & Gamble, Thomas Cook, Congrex, European Society of Cardiology, International News Media Association and many more.

Further facts from the research showed that EIBTM ( is the place to meet and do business with the most Hosted Buyers from UK, Spain, France, Italy, Netherlands, Belgium, Poland and Sweden, than any other show in Europe.

Exhibitor Mark Marino, Global Sales Director of Trump Hotel Collection commented, “EIBTM has proved itself in being a great place to do business, and we estimate that 80% of the meetings we have had have been new business leads, including new destinations that we never would have thought of. Overall, EIBTM has been a great pleasure to take part in.”

EIBTM’s world-renowned Hosted Buyer Programme is a core element of the show. The market leading programme provides dedicated programmes and tailored education designed specifically to meet the needs of Agency, Association, Business Travel and Corporate professionals and offers over 100 networking opportunities.

Once again, the Hosted Buyer programme was driven by quality, with a focus on the world’s emerging and new economic zones. EIBTM already hosts buyers from economies ranking in the top 10 of the world’s highest current GDP and also those ranked to be up to 2050, including U.S., Asia, Africa, South America, Brazil, Mexico and India.

Marie Hilfker, Product Manager, Meetings & Incentives, Switzerland Convention Bureau commented; “We had a very busy few days and some extremely promising meetings and business leads. Our exhibiting partners are also very happy and so we will definitely return for EIBTM 2014”.

Lisi Senabre, Argentina Insituto Nacional de Promocion Turistica adds, “EIBTM 2013 was a great show…as usual. We brought a bigger delegation – 20 people, because this is an important sector for us, which we are looking to develop. We had a lot of successful meetings with our target market – Eastern Europe. We are pleased with our location in the Latin America section and to have sponsored the Hosted Buyer lounge. We will definitely be back again this year.”

Graeme Barnett, EIBTM Exhibition Director, Reed Travel Exhibitions concludes, “EIBTM is as much about brand awareness as it is about providing exhibitors with an opportunity to showcase their products and services. We invest considerable resources into achieving the quality of Hosted Buyers that will bring business to our exhibitors and with more than 4,000 expected once again in Barcelona this year, we expect to see a large percentage of these as new buyers from emerging markets and new economic zones. “

EIBTM 2014 will take place from 18th – 20th November, with the EIBTM Forum taking place the day before the exhibition on 17th November.

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Editor in chief is Linda Hohnholz.