London’s top ten tourist attractions break record in 2013

New figures released today confirm that VisitBritain’s four-year Olympics strategy is indeed working.

New figures released today confirm that VisitBritain’s four-year Olympics strategy is indeed working. Four years after the London’ Olympics, visitor attractions at London’s top sites have experienced a 12 percent increase in visitor numbers, according to statistics, released by the Association of Leading Visitor Attractions (ALVA) today (Wednesday, March 5, 2014).

According to London & Partners, the official promotional organization for London, the most popular visitor attraction in 2013 remained The British Museum which saw a 20 percent increase in its visitor numbers to 6,701,036 – making it the museum’s most successful year on record. In 2nd place, was the National Gallery, which saw a 14 percent increase to 6,031,574 and in 3rd place, was the Natural History Museum, with 5,356,884.

“London’s cultural offering is unparalleled. We have a fantastically diverse range of attractions that showcase not only the history and heritage of our city, but also the wide range of cultural attractions,” said Julie Chappell, Director of Consumer Marketing and Digital Channels at London & Partners. “As the home to some of the most significant museums and landmarks in the world, it’s not surprising that 76 percent of visitors to London come to enjoy its world-class museums and galleries.”

Meanwhile, Bernard Donoghue, who is the director of ALVA, said: “London’s attractions had a fantastic year last year: new must-see exhibitions, great weather, superb new facilities like Tiger Territory at London Zoo, all contributed to record tourism figures – tipped to be nearly 16 million visitors in one year – for London. Overseas visitors especially love their time at London’s attractions and tell us that our museums, galleries and heritage are the number one reason to visit our city.”

The top ten attractions, amassed more than 34 million visits, London & Partners has said. The list includes the British Museum as number one with 6,701,036 visitors, followed by the National Gallery with 6,031,574 visitors, the Natural History Museum at number three with 5,356,884 visitors, the Tate Modern at number four with 4,884,939 visitors, the Science Museum at number five with 3,316,00 visitors, V & A at number six with 3,290,500 visitors, the Tower of London at number seven with 2,894,698 visitors, Somerset House Trust at number eight with 2,398,066 visitors, St Paul’s Cathedral at number nine with 2,138,130 visitors, and Westminster Abbey at number ten with 2,020,637 visitors.

Added London & Partners, “with the top ten attractions being based in London, and the city on course to welcome more than 16 million overseas visitors in one year, 2013 has been a record-breaker for the capital.”

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