BANGALORE, India – #Bangalore is all set to play host to the second leg of #SocialMediaWeek in India. The week-long worldwide event that explores the economic, social, and cultural impact of social media will be held between February 17-21 at popular haunts in the city, including Barleyz, City Bar, Fava, Hard Rock Café and The Leela Palace. The theme this year is “#SocialMedia for #SocialChange and is a must for anyone who wants to increase their social media engagement factor.
What to Expect at SMW Bangalore
Monday, 17th Feb : ROI in Social Media. Do We Need to Measure?
Tuesday, 18th Feb : Sex, Sexting & Social Media
Wednesday, 19th Feb : Your Wish is My App hosted by Rajiv Makhni
Thursday, 20th Feb : Women Safety: Role of Social Media
Friday, 21st Feb : Women Safety: Role of Social Media
An opportunity to network with people from all over the country, #SMW will have something for everyone and a benefit to every type of business.
The week-long event, which will be simultaneously held in Barcelona, Copenhagen, Hamburg, Lagos, Milan, New York and Tokyo, will see speakers from different backgrounds sharing their thoughts and views about their respective fields. Events that will be hosted during #SMWBangalore fall into a number of categories including Advertising & Marketing; Business & Entrepreneurship; Culture & Lifestyle; Education & Learning; Media & Publishing; Networking & Parties; Politics & Government; Science & Technology and Society & Environment.
Among the speakers who are to be part of Social Media Week is actor cum model cum runner Milind Soman, former board member of Infosys and current chairperson of Manipal education services T.V. Mohandas Pai, ACP Traffic Bangalore City B. Dayananda and AICC Spokesperson Rajeev Gowda. Topics such as “2014 Elections, will social media be a game changer?” and “crowdfund your idea” and many more relevant ones are expected to be covered during the week. Other prominent speakers include Neville Taraporewalla, GM India, Microsoft Advertising & Online, Rishi Dogra, GM Marketing, PepsiCo India, Kiruba Shankar, Blogger, Varun Agarwal, Author and Founder, Alma Mater and Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller
Social Media Week has partnered with leading media agency GroupM, leading integrated communication consultancy Genesis Burson-Marsteller, India’s first end-to-end brand consultancy chlorophyll, Time Out Magazine, Yellow Seed, MxMIndia, Social Samosa, AIESEC and Indigo 91.9 FM to organize the five day event in Bangalore.
Founded in New York by Crowdcentric, Social Media Week, powered by Nokia globally, is organized collaboratively and participated by people from all walks of life who are touched by social media. In just under five years, SMW has become a platform and a community that has grown to more than 100,000 members in 26 cities around the world.
SMW Bangalore will be hosted by the same firm that hosted SMW in Mumbai in September last year, R SQUARE Consulting, an integrated marketing services agency. “After the roaring success of Social Media Week in Mumbai, Bangalore was an automatic choice for the next SMW as it is the start-up, tech & innovation capital of India. Bangalore is also a young city, home to many vibrant communities active on social media.” said Ravi Handsak Co-founder R SQUARE Consulting.
SMW Bangalore is expected to attract over 5000 professionals, including people from advertising & marketing, brand management, entrepreneurs, start-ups, students and other communities of relevance and interest.