Jumeirah Beach Hotel brings 3rd Green Globe certification to Dubai

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LOS ANGELES, California – Jumeirah Group, the Dubai-based luxury hotel group, and member of Dubai Holding, is delighted to announce that two additional properties have been awarded Green Globe certifi

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LOS ANGELES, California – Jumeirah Group, the Dubai-based luxury hotel group, and member of Dubai Holding, is delighted to announce that two additional properties have been awarded Green Globe certification for implementing energy-saving measures throughout the hotels.

The hotels join Burj Al Arab, which recently earned the prestigious recognition. In 2012, Jumeirah Emirates Tower became the first Jumeirah property to receive certification, and this is the third year the hotel has been approved. Jumeirah Emirates Tower’s current Green Globe audit score is 91%, the highest in the UAE and the Gulf region.

Grant Ruddiman, General Manager at Jumeirah Emirates Towers said: “Since becoming the first hotel within the Jumeirah Group to embrace the Green Globe program in late 2011, we have made tremendous progress and seen year-on-year results. We have made major improvements and witnessed significant savings in terms of electricity and water consumption. Jumeirah Emirates Towers has positioned itself as a responsible and sustainable hotel and commercial complex which is proven in our recent 2013 audit results.”

Jumeirah Beach Hotel was also certified by Green Globe for its outstanding sustainability management plan. The hotel’s green policies have been developed in line with its Corporate Social Responsibility (CSR) program. Energy-saving measures include an upgraded chiller plant which utilizes evaporative cooling systems and waste heat recovery, to reduce electricity consumption by 20%. In addition, environmentally friendly LED bulbs have now been fitted throughout the hotel, resulting in substantial cost and energy savings.

General Manager at Jumeirah Beach Hotel, Mahmoud Sakr, commented: “We are delighted to achieve this prestigious certification, which highlights our ongoing commitment and dedication towards a more sustainable future. The property has ambitious goals for 2014, and we will continue to focus on environmental sustainability across all departments.”

Highly commended during the audit was the hotel’s Pavilion Dive Center’s Disabled Diving Center, created by Tawasul and Disabled Divers International (DDI). “It is the only such facility in the UAE with professional DDI Instructors and Dive Masters, aiming to promote, develop and conduct disabled scuba diving training programs for professional and non-professional diving students,” said Sandrine Le Biavant, Director Consultancy, at Dubai-based FARNEK, Green Globe’s preferred partner in the Middle East and the company responsible for carrying out the certification audit.

View Grant Ruddiman, Manager at Jumeirah Emirates Towers, talking about Green Globe here.

The Burj al Arab impressed in all areas of the operational audit and in particular, the hotel excelled in water usage reduction, grey water recycling, and in managing its energy output and carbon footprint.

In addition to their recent Green Globe certification, Jumeirah Beach Hotel was awarded the internationally renowned Blue Flag for both, the main beach area and The Pavilion Marina. The Blue Flag is a voluntary eco-label, awarded to more than 3850 beaches and marinas in 48 countries. This program works towards sustainable development of beaches and marinas through strict criteria dealing with Water Quality, Environmental Education and Information, Environmental Management and Safety and Other Services.


The Jumeirah Beach Hotel, Dubai’s premier lifestyle destination, is located on Jumeirah Beach Road just 15 kms from the city center and 25 kms from Dubai International Airport. The hotel is a dynamically-formed 26-storey curved design, built in the shape of a breaking wave and offers pristine private beaches with undisturbed views of the Arabian Gulf. Jumeirah Beach Hotel features 598 ocean view rooms and suites, over 15 restaurants and bars, extensive conference and banqueting facilities, the Pavilion Marina and Sports Club, Sinbad’s Kids Clubs and direct, complimentary access to Wild Wadi for all guests. Jumeirah Beach Hotel is a seaside destination for the entire family.


An architectural masterpiece, Jumeirah Emirates Towers offers luxurious experiences in the heart of UAE’s most dynamic city. Soaring high above the central business and commercial district, Jumeirah Emirates Towers is a dramatic backdrop to Dubai’s skyline and a visible statement of the region’s growing corporate success. Comprising of two equilateral triangles, this landmark structure is home to an Office Tower, Hotel Tower and shopping Boulevard. The hotel encompasses 400 spacious rooms and suites, 15 world-class restaurants and bars, Talise Fitness, Talise Spa, as well as elite shopping and lifestyle attractions at the Boulevard, a unique and prestigious retail destination. Additionally, the award-winning hotel has multiple venues for inspiring events including the grand Godolphin Ballroom seating 500 and 16 congress and meeting rooms, making it the ideal destination for travelers from all walks of life.


Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel, Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand TaliseTM; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty program.

For further information, please contact: Jumeirah Group Corporate Communications, Director of External Communications, PO Box 73137, Dubai, United Arab Emirates, Telephone: +971-4-364-7955, Fax: +971-4-301-6655, E-mail: [email protected] ,


Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit

Green Globe is a member of the International Coalition of Tourism Partners (ICTP) .

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Editor in chief is Linda Hohnholz.