ROME, Italy (eTN) – Over 180 Italian sellers met 90 buyers from 30 different countries during the 18th edition of Art Cities Exchange (ACE), one of the most targeted B2B exchanges in the increasingly busy schedule of exhibitions of tourism in Italy. The event was held from February 3-4, 2014, with Rome and Italy Tourist Services participating in this XVIII edition of the Art Cities Exchange, “Le citta presentate ad arte,” held at the Palazzo dei Congressi in Rome.
This year’s program also included a specific focus on the Middle East, in particular on the United Arab Emirates, the host market in 2014, for which a dedicated area was set up within the hall where traders could analyze Italian marketing opportunities on offer to the UAE.
In the course of trading by the group of foreign selected buyers, based on their volume of traffic to Italy in previous years and their turnover, their selling experience illustrated the best that Italy has to offer which sells the most – cities of art, ranging from large and small historic towns with hotels, to bus operators, outlet malls, theme parks, and houses and buildings all with a busy schedule of events, including festivals, exhibitions, and, of course, the rich Italian museum system.
Among the buyers were representatives of traditional markets such as Europe, the USA, Canada, and Japan, as well as emerging markets such as Russia, China, and Brazil. The anticipation that ACE 2015 will take place within the new congress venue currently undergoing completion, Cloud Eur, will also open to the MICE market, arousing much interest.
Moreover, from 2015, for the first time in Italy, an interactive version of the Bourse, via Online Travel Trends (OTT), will be staged as one of the first experiments of online workshops during the same days the actual physical Bourse is held. Online participants may participate in this Italian offer, which will include training sessions and a business area for trading online.
According to the President of Federalberghi Rome, Giuseppe Roscioli: “The large presence of buyers is the most obvious sign that this is a winning formula. From next year, we want to lean out on the net to implement the business operators of the Italian offer and our foreign partners.”
Attending to the opening ceremony of ACE were Ms. Marta Leonori the Commissioner of Rome Productive of the Rome capital; Gianni Bastianelli, the Director of the Regional Agency for Tourism; Pierluigi Celli, President of ENIT; and Giuseppe Roscioli, President of Federalberghi Rom.
Art Cities Exchange, the only business-to-business event dedicated to tourism that takes place in Rome, is organized by Federalberghi Rome, Rome Fair, ENIT, Promoroma – Special Agency of the Chamber of Commerce of Rome, with the support of Regione Lazio , Roma Capital , Rome Convention Group, and in partnership with Unindustria, Confesercenti Rome and Lazio, Lazio and Fiavet .