Hong Kong Airlines and DFASS Group recently introduced a new in-flight duty-free program, SkyShop. The program features 17 new global brands, including Crabtree and Evelyn, Hugo Boss fragrances, Super Dry watches and the latest gadgets from MiLi. Also included are premium brands such as Johnnie Walker and Gucci.
Partnering with the DFASS Group, the largest global concessionaire in the in-flight Travel Retail industry, the airline hopes to bring the best products and services to passengers and increase in-flight sales by 30 percent.
The launch also coincides with a series of promotions, which offer gift-with-purchases and discounts of up to 35 percent on selected products.
With 72 additional flights during this festive season, all Hong Kong Airlines’ passengers traveling from 16 January 2014 to 31 March 2014 are set to benefit from this promotion. Gold and Silver card members of the Fortune Wings Club, the airlines’ premium club for passengers, will enjoy an additional 5 percent discount for any in-flight purchases.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- Partnering with the DFASS Group, the largest global concessionaire in the in-flight Travel Retail industry, the airline hopes to bring the best products and services to passengers and increase in-flight sales by 30 percent.
- The launch also coincides with a series of promotions, which offer gift-with-purchases and discounts of up to 35 percent on selected products.
- The program features 17 new global brands, including Crabtree and Evelyn, Hugo Boss fragrances, Super Dry watches and the latest gadgets from MiLi.
