Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Travel News

Wego launches Australia local site

Written by editor

SYDNEY – With significant growth expected in the Australian online travel market and a 30% increase in Australian traffic since its relaunch from Bezurk in May, Asia’s fastest-growing travel search

SYDNEY – With significant growth expected in the Australian online travel market and a 30% increase in Australian traffic since its relaunch from Bezurk in May, Asia’s fastest-growing travel search engine Wego has launched

Australia has become the second-largest market for Singapore-based Wego, and the launch here is the first of a number of localized sites the company will roll out across Asia Pacific.

“Australians are sophisticated online users when it comes to travel, and there is enormous potential here. Growth for the Asia Pacific online travel market has been estimated to hit 50% from 2006 to 2009 and Australia is a key market,” said Wego chief executive officer Martin Symes.

The introduction of a local site in Australia will allow Wego to better serve Australian travelers and offer new opportunities for travel partners. delivers ready-to-buy, ready-to-travel traffic to partner sites, resulting in a better ROI for partners than generic search engines, said Symes.

Furthermore, Wego’s distribution partnerships with some of the region’s biggest portals (among them Yahoo!, MSN and Lonely Planet, as well as Australia’s give its partners access to millions of people around Asia Pacific and the rest of the world.

“Over a hundred travel sites from all over the world already partner with Wego,” added Symes. “We believe in offering partnerships that are performance-driven. Our partners’ success is our success.”

Travel sites offer a number of advertising options, including sponsored listings, deal listings and display advertising.

A Wego Sydney office has been opened, headed by newly-appointed marketing manager Sam Lindner. Lindner, who has strong online digital marketing experience, was most recently general manager at Neo Digital.

News Digital Media, the digital media arm of Australia-based News Limited has a significant minority stake in Wego, which it acquired in December last year.

“We will be looking to leverage the expertise and market knowledge of News Digital Media across our business in Australia, particularly in a marketing sense,” said Symes.

Wego’s marketing activity will center around a regional ad campaign created by Lowe & Partners Worldwide based on the tag line “Before you go, Wego.” In Australia, the campaign will run in national, metro and regional newspapers, magazines and online. Mediacom has been appointed to handle the media strategy and buying.

The strategy behind the campaign is to demonstrate that where people buy their travel online can make all the difference between getting a good or bad deal – and Wego should be the first port of call.

Public relations and publicity will also be a key element and Wego has appointed Access PR in Australia.