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Pacific Asia Travel Association provides complete view of visitor economy

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BANGKOK, Thailand – “The PATAcademy will provide a 360-degree perspective of the ‘Complete Visitor Economy,’ its reach, its implications, its opportunities and challenges,” said Mr. Martin J.

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BANGKOK, Thailand – “The PATAcademy will provide a 360-degree perspective of the ‘Complete Visitor Economy,’ its reach, its implications, its opportunities and challenges,” said Mr. Martin J. Craigs, CEO of the Pacific Asia Travel Association (PATA), commenting during a visit by Bangkok’s Governor of Metropolitan Administration at PATA headquarters.

During a memorable two-hour visit on October 15, 2013 at the Siam Tower, Mr. Sukhumbhand Paripatra, the Governor of Bangkok Metropolitan Administration (BMA), formally applauded PATA’s “longstanding and recent bridge-building initiatives across the visitor economy.” The Governor also confirmed his support for the upcoming “PATAcademy” which he has agreed to speak to and help host December 11-14, 2013. The first PATAcademy will be delivered from the PATA Engagement Hub in Bangkok.

The PATAcademy demonstrates PATA’s next generation commitment to lifetime Human Capital Development (HCD). The initial trial programme will mix intense classroom interaction with leading practitioners and field visits to see best practices in action in and around Bangkok.

The PATAcademy is the Association’s Human Capital Development initiative. PATA has designed the first PATAcademy to attract between 15 and 20 rising stars with typically five years’ work experience.

Mr. Martin J. Craigs said: “The PATAcademy shows PATA’s commitment to Human Capital Development and supports the urgent human-ware needs of a travel industry that is too often limited by ‘Silo’ mentality and fragmented advocacy. The PATAcademy is not in competition with any existing full or part time academic courses. It is designed to complement the many offerings of PATA educational institutions members.”

The PATA CEO said that human capital development is a PATA priority as the travel sector often suffers labor skills and leadership shortages. “Embracing a clear and focused campaign for human capital development addresses core needs of our members,” said Mr. Craigs.

“The PATAcademy has been designed to enhance its students travel industry world view. It also underscores the value of PATA at the local, regional and global level,” he said.

Mr. Peter Semone, Chairman of PATA Education and Training Committee, said: “I expect the networking and relationships developed at the PATAcademy to be inspirational and encourage life-long friendships, camaraderie and partnerships.”

PATA aims to organize further six-day PATAcademy sessions in 2014. Travel industry professionals wishing to join in the PATAcademy either as participants or mentors should visit www.PATA.org/events/patacademy or email [email protected] .

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editor

Editor in chief is Linda Hohnholz.