Air New Zealand has teamed up with America’s sweetheart of comedy Betty White and a cast of golden oldies for the airline’s latest in-flight safety video which launches today.
Safety Old School Style is the airline’s first safety video filmed outside of New Zealand and is set at the fictional ‘Second Wind Retirement Resort’ in the United States. It features the former ‘Golden Girls’ star and multiple Emmy Award winner with fellow residents living life to the full.
American actor Gavin MacLeod, famous for his role as Captain Stubing on TV’s ‘The Love Boat’ and as Betty’s former co-star on the ‘Mary Tyler Moore Show’, makes a cameo appearance while a cast of fun-loving retirees, including actor Jimmy Weldon, aka the voice of Yakky Doodle duck in the ‘Yogi Bear Show’, take audiences through the safety briefing.
Betty White says she had been exploring opportunities to work with Air New Zealand for some time.
“Air New Zealand has a global reputation for creating unique in-flight safety videos. When the opportunity came up to be involved in this project, I couldn’t say no. We had a lot of fun on set and I think we’ve shown that it doesn’t matter what age you are, it’s important to live life to the full,” says Betty.
Air New Zealand Head of Global Brand Development Jodi Williams says Betty White is the ideal partner for the airline’s latest safety video offering.
“Air New Zealand’s brand is all about liberating from the ordinary and our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world. In Betty we found the perfect partner – she is renowned for being a little bit cheeky and with a career spanning 74 years, who better to learn survival tips from than the award-winning show business veteran?
“As a small airline at the bottom of the world, we have to think outside the square when it comes to driving brand awareness and conveying important safety messages to our millions of customers. Partnering with influencers like Betty has proven an effective way of doing this,” says Ms Williams.
Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently ‘The Bear Essentials’ featuring renowned television adventurer Bear Grylls.
Collectively the airline’s safety videos have clocked up more than 25 million views online and have featured in coverage by global media outlets, such as CNN, BBC and the New York Times.
To celebrate the launch of Safety Old School Style Air New Zealand is giving online viewers the chance to win the trip of a lifetime to either Palm Springs, California or Queenstown in New Zealand’s South Island, including a raft of activities. To enter, viewers need to share their story of how they are living life to the full at www.airnewzealand.com/safetyoldschool
View Safety Old School Style at www.airnewzealand.com/safetyoldschool