Vancouver should lure lesbian tourists: councillor

Read us | Listen to us | Watch us | Join Subscribe to our YOUTUBE |

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

VANCOUVER – A Vancouver councillor wants more American lesbians to visit his city and hopes city council will come up with $25,000 to target the potentially lucrative market.

Print Friendly, PDF & Email

VANCOUVER – A Vancouver councillor wants more American lesbians to visit his city and hopes city council will come up with $25,000 to target the potentially lucrative market.

Coun. Tim Stevenson has a motion before council Tuesday urging the city to spend the money in order to make about one million impressions on lesbians in the U.S. through advertisements in four editions of Curve magazine.

“It just makes good, strong economic sense,” Stevenson of a plan developed in conjunction with Tourism Vancouver.

The economics are staggering.

Candice Gibson, manager of consumer marketing at Tourism Vancouver, said the gay, lesbian, bisexual and transgendered tourism market from America alone is worth approximately $50 billion annually.

The lesbian market could be worth “tens of millions” of dollars to Vancouver, according to Gibson.

Coun. Peter Ladner acknowledges the importance of that market but believes Tourism Vancouver should be using its own budget for any such plan.

“It’s not city council’s business to make specific decisions about specific marketing initiatives by Tourism Vancouver,” said Ladner.

“If we start to do that, where does it end?” he said.

Tourism is a big business in the Lower Mainland.

There were about nine million visitors to Metro Vancouver last year, and they spent about $4.6 billion.

But Gibson said Vancouver tourism is currently “flat,” with zero growth.

There has been a decline in U.S. visitors of six per cent and without the increase in Canadian visitors to the region there would be decline of four per cent.

“We’ve got our work cut out for us,” she said.

Print Friendly, PDF & Email