AccorHotels, the world’s leading travel & lifestyle and digital innovator, is a reference key player in Africa’s being part of the economy for 40 years and employing 10,000 collaborators.
With its double expertise as investor and operator and through its subsidiaries HotelInvest, HotelServices, AccorHotels group operates in 19 countries, from the Maghreb region to Southern Africa, with 106 hotels (18,700 rooms), 11 brands from economic to luxury: Raffles, Fairmont, SO, Sofitel, Pullman, MGallery by Sofitel, Mercure, Novotel, ibis, ibis Styles, ibis Budget.
The major events on the African continent for last months were the opening of Pullman Lubumbashi Grand Karavia (Democratic Republic of Congo) and Sofitel Tamuda Bay Beach & Spa (Morocco) but also ongoing high level projects like the unique contract of 50 hotels in Angola.
In Africa, AccorHotels – definitely leader in French-speaking countries – expands in English-speaking ones
« Above all, our ambition is to reach 200 hotels by 2020, then, 300 hotels by 2025. We want to reinforce our presence in French-speaking Africa and quickly gain market shares in English-speaking Africa » said Antoine Guego, COO AccorHotels Africa & Indian Ocean, during the Africa Hotel Investment Forum (AHIF), in Kigali.
From this perspective, beginning of this year, AccorHotels has opened a HUB, dedicated to the development, in Johannesburg. This HUB will help the Group expand in East Africa. « We target openings in Ethiopia, Kenya, Uganda, Tanzania, Mozambique and South Africa. One Pullman, One Mercure and One Novotel is already under construction in Addis-Ababa. One Pullman will open in Nairobi end of 2017 (340 rooms) », added Philippe Baretaud, SVP Development Africa & Indian Ocean.
First opening in Angola, on November 9
In Angola, the first ibis Styles will open its doors in Luanda, on November 9. Thus, AccorHotels will be the first operator to cover the whole country. This historical implantation of the hotel group was made possible through an exclusive partnership with the major Angolan company AAA ACTIVOS LDA.
The construction of a national network of 50 hotels spread across the capitals of the different provinces – Luanda, Huambo, Humbo and Namibe – is defining for the Angolan economy.
Four hotels will host their first clients in the region of Luanda, the Angolan capital. Among them, the Grand Mercure Talatona (150 rooms), ibis Styles Talatona (120 rooms), ibis Styles Viana (180 rooms) and ibis Styles Cacuaco (180 rooms).
Over time, 27 hotels will be operated under the banner of the economic ibis Styles brand, 22 under that of the upscale Grand Mercure brand, and 1 under the luxury Sofitel brand.
Angola has 25 million inhabitants, 40% of which are of working age. Therefore, 3,000 employees will be hired locally in a large selection of hospitality jobs, ranging from restaurant service to executive positions: The Group commits to train these employees, as well as to pass on its values to them.