PATA’s response to accessible tourism for all revealed at World Tourism Day


PATA’s contribution to World Tourism Day was revealed today in Bangkok. Standing with the Prime Minister of Thailand on stage, Dr. Mario Hardy, CEO of PATA, introduced the organization’s new website for all. It was PATA’s contribution for “Tourism for All – Promoting Universal Accessibility.” He said, “The Pacific Asia Travel Association (PATA) is pleased to announce the relaunch of the PATA wesbsite universal accessibility.”

It’s not quiet clear how this is actually helping tourism for all, since the website is for PATA members, tourism professional.

PATA CEO Dr Hardy explained tourism leaders attending World Tourism Day, the organization wanted to set an example.

“As we recognise and celebrate the vital contribution that travel and tourism contributes to the world, both socially and economically, we understand that both the public and private sector must share the responsibility in affording all people the opportunities of experiencing the incredible beauty and diversity of our world, regardless of race, colour, religion, gender, age and disability,” said PATA CEO Dr. Mario Hardy. “We have taken the first steps in making sure all people may access the valuable information and insights available on our website and we hope to be an example for other organisations to follow.”

Using guidelines provided by the World Wide Web Consortium, the redesigned website provides greater ease for those with hearing impairments, colour blindness and physical disabilities.

New features added to the website allow screen reading software to read all content of the website, enable a reduction in required physical motion to navigate, reduces contrast of colours for better reading and allow for the easy adjustment of text size.

Dr. Hardy added, “We hope to bring greater knowledge of this issue and we will continue to look for avenues to incorporate them within our advocacy messages and activities.”