The Kruger National Park has installed flat screen television screens to enhance information dissemination to tourists in the park.
The screens have been installed and are already in use at the gate and camp receptions. Making use of text, images, audio and video, the screens will present visitors with content such as updates on the developments of the park, park rules and regulations, emergencies like road closures, park events and campaigns, scientific research and other projects, rare animal sightings and more.
“The expectations from the public are changing, they want the speed on access to information; they want prompt delivery of the answer, rather than guidance or instruction. We were looking at introducing the kind of communication and marketing tool which would afford us a chance to communicate in an interactive way with our tourists, when Anglo American responded positively,” indicated Mabasa.
The screens were donated by Anglo American and Phillip Fourie, Head of Safety and Sustainable Development, for Anglo American’s thermal coal business at Paul Kruger Gate, presented them to the park.
“Anglo American believes that the impact of mining should be positive and to the benefit of South Africa, its people and the environment. We look forward to a successful partnership with Kruger National Park,” he said.
“Like broadcast media, these TV screens will allow us to disseminate information on time; allowing tourists to respond by either making follow-ups with our front office staff or contacting the relevant park officials for more information,” concluded Mabasa.