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ETOA CEO Tom Jenkins is now a tourism hero: I am losing my hair

What is the time frame for European Tourism to make progress?

ETOA CEO Tom Jenkins is now a tourism hero: I am losing my hair

Tom Jenkins today was invited to join the International Tourism Hall of Heroes. He updated the audience in this podcast on the current situation of European Tourism and shared his views for the future. Tom has been the CEO of the European Tour Operators Associaton (ETOA)  for more than 20 years and is based in London, UK.

According to rebuilding.travel host Dr. Peter Tarlow, host of this session, there is now a dual attack by COVID-19 on both health and economic wellbeing. It means that also businesses depending on tourism are faced with answering questions such as Jenkins proposed:

“How do we survive? How to we make tourism work?

“Even if we come out of it in years to come. The time when we worried about the hijacking of planes or overcrowding of tourism attractions or night clubs, is becoming a remote problem for law enforcement. Today, such law enforcement resources are put up to enforce social distancing and wearing masks. This is now becoming a new type of policing and went from tourism policing to medical policy policing.”

How is COVID-19 impacting tourism in Europe and the United States and other parts of the world? Tom Jenkins has been on the pulse of everything travel and tourism related. His voice counts. He has been trying to keep the lights on for European Tourism.

Its also why today he was invited to the International Tourism Hall of Heroes and officially became a Safer Tourism Hero in the eyes of tourism leaders who are discussing a way forward with members in 118 countries.

Some of the reactions to this achievement received included a comment by Jum Brown saying, “This man is a legend,” and from Christine Morgenstern: “Congratulations, Tom! So very well deserved! A legend indeed.”

Mr. Jenkins said: “Thank you so much. Enormous honor to be inducted as a hero. I have to say I have never been described as a hero, and I know some may profoundly disagree with this assessment, but this is an enormous honor.”

The COVID-19 crisis did not go unnoticed for the latest Tourism Hero Tom Jenkins. He explains his symptoms: “I have been losing my hair.”  Listen to what else Tom had to say:

ETOA CEO Tom Jenkins view on the future of European Tourism and COVID-19

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