European Travel Commission welcomes EU-China Year for Tourism

BRUSSELS, Belgium – The European Travel Commission welcomes the designation of 2018 as the EU-China Year for Tourism, as announced by Mr Jean-Claude Juncker, President of the European Commission and M

BRUSSELS, Belgium – The European Travel Commission welcomes the designation of 2018 as the EU-China Year for Tourism, as announced by Mr Jean-Claude Juncker, President of the European Commission and Mr Li Keqiang, Premier of the State Council of the People’s Republic of China, at the opening of the EU-China summit on 12 July 2016.

โ€œThe EU-China Tourism Year is a great opportunity for the European tourism industry to explore the Chinese market, but also learn how to attract Chinese visitors and offer them the best experienceโ€, said Eduardo Santander, ETC Executive Director. โ€œETC is looking forward to cooperating with the European Commission and the other EU tourism stakeholders, making sure that we turn this possibility into a great success.โ€


China is the worldโ€™s largest travel market in terms of both outbound travel and expenditure. Lately, European destinations have strengthened their position in this market, attaining 10,1 million Chinese visitors in 2015, accounting for a share of 13% of all outbound travel from China. ETC opened its Operationsโ€™ Group in Beijing in 2010, and has recently delivered extensive market intelligence on the Chinese market.

A first meeting with EU tourism stakeholders on the 2018 EU-China Tourism Year programme will take place in the ETC headquarters in Brussels in September 2016, while a discussion with a high level Chinese delegation is scheduled for 25 October 2016 in Beijing in the framework of the ETC Operations Groupโ€™s activities.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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