Montblanc hosts China travel delegation at MeetChina 2016


ABU DHABI, United Arab Emirates – International luxury Maison Montblanc has welcomed members of the Chinese travel delegation to Abu Dhabi as part of the annual Meet China forum. Reaffirming a longstanding affiliation between Montblanc and the international Chinese luxury market, the event takes place from 2nd to 7th September, 2016 and highlights the importance of the much valued Chinese tourism industry for the Middle East, and globally.

Visiting Chinese Travel buyer delegates were hosted at a private product viewing in the Montblanc boutique at The Galleria on Al Maryah Island, which showcases a wide selection of the Maison’s expertly handcrafted leather, timepieces, jewellery and writing instrument collections. Renowned for flawless craftsmanship and design, Montblanc’s collector appeal proved of particular interest to delegates, who enjoyed a special showing of the new Writers Edition William Shakespeare writing instrument. Recently released globally, the collection honours the revered English playwright, poet, actor and creator of Romeo & Juliet, Hamlet, Macbeth and many other masterpieces. A calligrapher was also present in store, demonstrating the ancient art form of calligraphy, long considered the quintessential art form of the Arab world.

“Montblanc has a deep appreciation for the loyalty of the Chinese tourism market, and of the support it continues to offer the Maison around the world. China is an important market for us, and as a brand we make every effort to not only ensure a premium customer service through employing Chinese speaking staff in many of our boutiques, but to also honour the Chinese culture where possible. We have in the past, for example, created limited edition writing instruments encapsulating the celebrated animal of the Chinese New Year,” said Eric Vergnes, President of Montblanc Middle East, Africa and India.

2016 marks the third consecutive year that Montblanc has sponsored the Meet China forum, the only event in the Middle East focused on the world’s number one outbound tourism market, China, organized by NPI Media.

The Montblanc boutique is situated on the ground floor of The Galleria’s two-level luxury retail precinct on Al Maryah Island, Abu Dhabi’s luxury shopping destination.