World Indigenous Fashion Week: A special tourism show

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With an estimated 370 million indigenous people in 90 countries around the world, practicing unique traditions and strongly retaining their respective socio-economic, political and cultural characteri

With an estimated 370 million indigenous people in 90 countries around the world, practicing unique traditions and strongly retaining their respective socio-economic, political and cultural characteristics, a newly-formed World Indigenous Fashion Councilยฎ (WIFCยฎ) aims to deliver an unprecedented Fashion Week from October 4 – 8, 2017 in Ipoh City, Malaysia.

The World Indigenous Fashion Weekยฎ will deliver a spectrum of opportunities for both the creative and commercial, exhibiting unparalleled fashion and stylish eccentricity originating from designers across seven continents.

Recognizing the immense cultural diversity of ethnic and indigenous designers worldwide, WIFCยฎ safeguards the creativity for indigenous fashion industry.


Representatives of the WIFCยฎ believe the collective objective is clear – innovation, ethnicallyrobust offerings and refinement.

The strategic goal of the WIFCยฎ is to ensure originality and to create a more equitable and sustainable future for the indigenous fashion industry.

Championed across the globe, the World Indigenous Fashion Councilยฎ includerepresentatives from Australia, Asia, Caribbean Region, Europe, Hong Kong & India, Kenya &\ Uganda, Malaysia, New Zealand, North America, Russia & RCIS, South Africa, Zambia & Zimbabwe.

New Zealand is possibly the smallest country to be represented, but for the last eight years, indigenous fashion has been a leading force at New Zealand Fashion Week and is now well integrated in mainstream.

Co-founder of Miromoda, the Indigenous Mฤori Fashion Apparel Board in New Zealand believes the indigenous fashion aesthetic in mainstream has proved challenging, but culturally rewarding.

โ€œThe point of difference for Mฤori designers is the ability to reference their cultural richness,โ€ says Te Kanawa.

As innovators, strategists and leaders in their respective fields, the WIFCยฎ will play a significant role in design, business, technology and communications, thereby accelerating the development and growth for the indigenous fashion industry globally.

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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