Happiness Index: World’s happiest, best paid and most optimistic travel professionals


LONDON, England – North Americans are the world’s happiest, most satisfied and motivated travel professionals, and enjoy the best work balance and remuneration among their global counterparts.

This was revealed in the recent Happiness Index study conducted by global travel and hospitality recruitment leader, Progressive Personnel, aimed at assessing the general satisfaction of international travel and hospitality staff in the workplace.

Launched mid-May, the survey, the first of its kind in the global hospitality and travel environment, was distributed to travel and hospitality professionals in key global markets, probing their happiness in three key areas:

• Happiness at Work
• Work/Life Balance
• Future Prospects

Among those questions for which we sought answers, says General Manager James Roberts, were how motivated staff felt at work, whether they were being remunerated adequately and whether they felt respected and valued in their job.

“We also looked at how stressful they believed their job to be, how often they worked outside contracted hours and what their prospects were for promotion, growth and development, not to mention whether they would recommend working in travel and hospitality.”

The survey was conducted in a rating scale format from 1 (least) to 10 (highest) and was segmented by geographic location, gender and generation.

The Top 10 highlights revealed in Progressive Personnel’s 2016 Happiness Index:

• Male travel professionals are happier than their female counterparts.

• Baby Boomers are the happiest generation of travel professionals.

• South African Millennials are the least happy travel professionals.

• Australian travel professionals believe themselves to be the least fairly remunerated travel professionals globally.

• British travel professionals are the least capable of developing new skills at work.

• Travel professionals in the Middle East believe there to be fewer equal opportunities in the workplace compared with the global average.

• British and Australian travel professionals feel less valued and respected in their job than their global counterparts.

• Australian travel professionals work more overtime than their global counterparts.

• South African travel professionals perceive their jobs to be the most stressful.

• North American travel professionals are most likely to stay in travel in future.

Nolan Burris, President of Future Proof Travel, says he was “thrilled” when he first heard about the Happiness Index. “Travel is all about happiness! Holidays are about experiencing happiness! Even corporate travel is about happiness when you consider the desires of the business traveller to close their own sales, make great presentations, and come home to enjoy time with their families.

“In my opinion, selling anything related to happiness is a lot more effective when done by happy people. Grumpy people may generate bookings, but but their negative ‘vibe’ is almost certainly going to be felt by their happiness-seeking clients.”

“We are very pleased with the participation from travel professionals globally in helping us compile what we believe will become the definitive annual survey into the happiness of the world’s travel and hospitality staff. We hope the results will give professionals key insights into motivating, retaining, developing and recruiting talent,” concludes Roberts.