India expects to make use of the Las Vegas tag, What Happens Here Stays Here, as a marketing strategy to boost tourism to the popular LV area.
The thrust is to encourage visitors to do what they like to do while in Las Vegas.
According to the convention bureau, innovative methods, including use of sketches and personal experiences of couples, are being used to highlight the attractions of the region known for casinos and many other attractions.
Traditionally, LV has been a big hit with Indian travelers to the USA, and the new focus on the campaign is expected to bring in more tourists to Vegas from India.
Las Vegas is represented in India by Sartha, led by Sheema Vora.