NEW YORK, NY – HRS, a global hotel content provider, is signing dozens of prominent independent hotels and small groups each month in North America.
The effort to add stellar properties to its portfolio coincides with HRS’ successful campaign to drive increased demand from leading US-based multi-national corporations, which commenced in 2015. HRS Americas inked agreements with more than a dozen leading multi-national business travel programs over the past year; these programs cumulatively spend $350 million on lodging annually.
North America-based independent hotels signing with HRS this year gain access to a growing roster of corporate programs that are increasingly open to steering their travelers to unique properties. Multiple factors are driving these hotels to work with HRS on providing competitive rates to a growing audience of business travelers, travel arrangers and travel management companies:
• Hotel Consolidation: In North America, with chains representing the majority of hotels, recent industry consolidation and ongoing rate increases at chains have more travel managers looking for quality independent hotel options in key city centers. The addition of independent properties near downtown business districts often helps corporate programs improve hotel compliance.
• Corporate Hotel RFP Season About to Launch: The summer typically marks the start of bid season, with corporations and/or their representatives seeking 2017 rate proposals. HRS, with its unique ability to leverage its global dedicated hotel sourcing team, dramatically enhances the exposure of an individual property to hundreds of influential travel managers.
• Unique Access to Inbound Business Travelers: In an increasingly global economy, companies outside of North America are more likely to use a familiar lodging connection. The HRS brand is recognized worldwide, as the portfolio includes 300,000 properties with strong representation in Europe, Asia and Latin America. As more companies send travelers to North America, independent hotels affiliated with HRS stand to gain from the deep relationships that HRS has with more than 40,000 corporate travel programs worldwide.
Properties in New York and San Francisco See Uptick in Corporate Bookings via HRS
Several independent hotels have recorded incremental increases in bookings via their HRS relationship:
• Hotel Mosser, San Francisco: Located between Union Square and the convention center, this 166-room property marries elegant Victorian design with sleek in-room sophistication to accommodate the modern business traveler. The Mosser, which has worked with HRS since 2013, saw its corporate bookings via the HRS channel increase 70 percent in 2015. “HRS has driven both domestic and international guest booking increases from this important target market,” said Yvonne Ongpin, director of sales and marketing for Hotel Mosser.
• Room Mate Grace Hotel, New York City: Nestled neatly near Times Square amid the business and entertainment landmarks in Manhattan, Room Mate Grace re-opened in 2015 after an extensive remodel. The boutique hotel, with 139 rooms, signed with HRS in 2014 and recorded a 35 percent increase in corporate bookings (year over year) via the channel in the first four months of 2016.
HRS is increasingly active at hotel-focused events in North America, helping illuminate its growing footprint with hotel executives and marketing influencers. HRS will showcase its growing portfolio and proficiency at driving lucrative corporate traffic at the upcoming HITEC conference in New Orleans on June 20-23 at booth number 2129.
“It’s clear independent hoteliers see the unique proposition HRS offers, with our international corporate relationships, simple revenue models, and deep understanding of business travel programs,” said Robert Ambrozy, director of hotel solutions for HRS North America. “With corporate demand fluctuating, more hoteliers recognize the need to broaden their reach to keep traffic flowing in key business centers. And with travel managers in North America looking for new and different hotel options, we only see our momentum growing in the months ahead.”